The Speaker's Edge

The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs

Ken Lizotte (Autor)

Buch | Softcover

216 Seiten

2016
Maven House Press (Verlag)
978-1-938548-36-9 (ISBN)

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Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker's Edge shows you how to land these speaking engagements, especially ones that pay. This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers.
You'll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals. By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.

Ken Lizotte, CMC, is the Chief Imaginative Officer of Emerson Consulting Group Inc., a firm that transforms businesses and individual experts into "thoughtleaders." A Certified Management Consultant, Ken speaks regularly to the CEO Club of Boston, Harvard University Extension School, the Concord Authors Festival, the Institute of Management Consultants, and the National Speakers Association, as well as many others. Topics include book publishing, article writing, public speaking strategies, building creative skills, the art of thought leadership, discovering your "dream career," and work-life balance. Author of six other books such as The Expert's Edge (McGraw-Hill), he's been interviewed by The Wall Street Journal, Newsweek, Fortune Magazine, CBS-TV News, National Public Radio, and Investor's Business Daily, to name just a few. He is also pro bono president of Thoreau Farm, the birthplace of Henry David Thoreau, located in Concord, Massachusetts, where Ken resides with his family.

Acknowledgements Foreword by Alan Weiss, PhD Introduction: "How Did You Do It?" 1. Getting Your Ducks in a Row 2. Focusing on Opportunities, Not Keynotes 3. Authoring a Book 4. Reminding Your Contacts Who You Are 5. Driving Event Planners Your Way 6. Making Formal Proposals 7. Making Informal Proposals 8. Creating Your Own Gigs 9. Volunteering, Pro Bonos, and Freebies 10. Taking Advantage of People Resources 11. Negotiating Great Deals 12. Delivering Presentations that Knock It Out of the Park 13. Maximizing Your Engagements 14. Finding Your Path to Speaking Success Index About the Author

Erscheinungsdatum	25.07.2016
Vorwort	Alan Weiss
Verlagsort	West Chester
Sprache	englisch
Maße	152 x 228 mm
Gewicht	354 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-938548-36-1 / 1938548361
ISBN-13	978-1-938548-36-9 / 9781938548369
Zustand	Neuware