Borrowing Brilliance (eBook)

David Kord Murray (Autor)

eBook Download: EPUB

2009
304 Seiten
Penguin Publishing Group (Verlag)
978-1-101-13627-0 (ISBN)

Infos

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"e;borrowing"e;. As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Produkt-Details

• Erscheint lt. Verlag: 3.9.2009
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Lebenshilfe / Lebensführung
• Themenwelt: Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
• ISBN-10: 1-101-13627-8 / 1101136278
• ISBN-13: 978-1-101-13627-0 / 9781101136270