Image and Emotion in Voter Decisions (eBook)

The Affect Agenda

Renita Coleman, Denis Wu (Autoren)

eBook Download: EPUB

2015
282 Seiten
Lexington Books (Verlag)
978-0-7391-8996-2 (ISBN)

Infos

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media’s image presentation of political candidates influences voting at both the aggregate and individual level.

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Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a ';rational' reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media's coverage of politicians' images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

Autor

Renita Coleman is associate professor at the University of Texas-Austin School of Journalism. H. Denis Wu is associate professor of communication at Boston University.

Inhalt

1 The Importance of Image and Affect in Politics2 Historical Traces and Relevant Concepts3 The Role of Information Processing4 The Methods Behind the Research: How We Did These Studies5 The Two Levels of Agenda Setting: Issues and Attributes6 Visual Cues in the Formation of Affect 7 The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward?8 The Makeup of Affect: Emotions and Traits 9 New Media and Demographic Differences in Agenda Setting10 An International Investigation of Affective Agendas11 What We Now Know About Affect and Implications for Democracy

Produkt-Details

• Erscheint lt. Verlag: 25.3.2015
• Reihe/Serie: Lexington Studies in Political Communication
• Zusatzinfo: 17 Illustrations including: - 17 Tables.
• Verlagsort: Lanham
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
• Schlagworte: Lexington Studies in Political Communication • Media Studies • Political Reporting
• ISBN-10: 0-7391-8996-4 / 0739189964
• ISBN-13: 978-0-7391-8996-2 / 9780739189962