Brilliant Marketing, revised 2nd edn

Richard Hall (Autor)

Buch | Softcover

336 Seiten

2014 | 2nd Revised edition
Pearson Education Limited (Verlag)
978-1-292-08106-9 (ISBN)

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Brilliant Marketing

Richard Hall

2016

Buch | Softcover

CHF 32, ⁸⁵

zur Neuauflage

Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.

Richard Hall is Chairman of RH&A and Showcase Presentations Limited, which was most recently behind the Pearson presentation at the Strand. He has written four books for Pearson, which include Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. His background is in marketing and advertising.

PART 1: Putting marketing into context

1. Marketing Brilliance starts with a sense of smell

2. Have you got what makes a marketing star?

3. The marketing battleground – past, present and future

4. All about brands

5. All about customers, consumers and how they behave

PART 2: Ladies and gentlemen choose your weapons and start marketing

6. Madmen and the art of persuasion

7. PR – champagne, sin and lots of spin

8. The New Age of Digital Marketing

9. Social Networking – is this the future of marketing?

10. Sponsorship – getting your name up in lights

11. Making a product into a brand-star

12. Direct marketing – a world of data and innovation

13. Customer Relations Marketing – it’s people who make a difference

14. Marketing the noisy, sensual and surreptitious way

15. Selling – turning marketing into action

16. Creating an integrated marketing plan

PART 3: How to create and execute a great marketing plan

17. Achieving momentum – the art of marketing

18. Key steps in creating a plan – the science of marketing

19. The Ten Brilliant ways of managing people and your campaigns

PART 4: The real world, strategy and creativity

20. That dreaded budget cut

21. The creative accelerator

22. Market research in this real world

PART 5: Marketing in small businesses or doing it for yourself

23. Watching people is what great marketing needs

24. Small-business marketing check-list

PART 6:

25. The Marketing Commandments

Erscheint lt. Verlag	5.12.2014
Reihe/Serie	Brilliant Business
Verlagsort	Harlow
Sprache	englisch
Maße	138 x 216 mm
Gewicht	410 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-08106-6 / 1292081066
ISBN-13	978-1-292-08106-9 / 9781292081069
Zustand	Neuware