The Challenge of Effective Speaking in a Digital Age

Rudolph Verderber, Kathleen Verderber, Deanna Sellnow (Autoren)

Buch | Softcover

400 Seiten

2014 | 16th edition
Wadsworth Publishing Co Inc (Verlag)
978-1-285-09484-7 (ISBN)

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Builds on its strong tradition of skills-based public speaking instruction with its six Speech Planning Action Steps, which resourcefully guide students through speech creation, with integration of multimodal public speaking and technology and social media in delivery and in face-to-face and virtual environments.

All the skills you need to know to become a confident speaker and conquer speaking anxiety are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 16E. A pioneer in the field, this best seller guides you through six key Speech Planning Action Steps: topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), presentational aids (and how to avoid succumbing to "death by PowerPoint"), and language and delivery. The new edition also includes many online tools, such as videos of student speeches accompanied by Interactive Video Activities that help develop and strengthen public speaking skills. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches.

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press. Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Part I: OVERVIEW.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening.
Part II: SPEECH PLANNING ACTION STEPS.
4. Speech Topic and Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining.
8. Introductions and Conclusions.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part III: Public Speech Presentation Variations.
12. Informative Speeches.
13. Persuasive Messages.
14. Persuasive Speeches.
15. Ceremonial Speeches.
16. Group Presentations.

Verlagsort	Belmont, CA
Sprache	englisch
Maße	217 x 278 mm
Gewicht	830 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik
	Mathematik / Informatik ► Mathematik
	Sozialwissenschaften ► Kommunikation / Medien
ISBN-10	1-285-09484-0 / 1285094840
ISBN-13	978-1-285-09484-7 / 9781285094847
Zustand	Neuware