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Public Speaking: Pearson New International Edition - Steven A. Beebe, Susan J. Beebe

Public Speaking: Pearson New International Edition

An Audience-Centered Approach
Buch | Softcover
418 Seiten
2013 | 8th edition
Pearson Education Limited (Verlag)
978-1-292-02524-7 (ISBN)
CHF 89,95 inkl. MwSt
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The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.

Table of Contents:

Each chapter concludes with "Study Guide" and "Speech Workshop."



CHAPTER 1 Speaking with Confidence

Why Study Public Speaking?

The Communication Process

The Rich Heritage of Public Speaking

Improving Your Confidence as a Speaker

An Overview of Audience-Centered Public Speaking



CHAPTER 2 Speaking Freely and Ethically

Speaking Freely

Speaking Ethically

Speaking Credibly



CHAPTER 3 Listening to Speeches

Overcoming Barriers to Effective Listening

How to Become a Better Listener

Improving Listening and Critical Thinking Skills

Analyzing and Evaluating Speeches



CHAPTER 4 Analyzing Your Audience

Gather Information about Your Audience

Analyze Information about Your Audience

Adapting to Your Audience

Analyzing Your Audience before You Speak

Adapting to Your Audience as You Speak

Analyzing Your Audience after You Speak



CHAPTER 5 Developing Your Speech

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate and Preview Your Main Ideas

Meanwhile, Back at the Computer . . .



CHAPTER 6 Gathering and Using Supporting Material

Sources of Supporting Material

Research Strategies

Types of Supporting Material

The Best Supporting Material



CHAPTER 7 Organizing Your Speech

Organizing Your Main Ideas

Subdividing Your Main Ideas

Integrating Your Supporting Material

Developing Signposts

Supplementing Signposts with Presentation Aids



CHAPTER 8Introducing and Concluding Your Speech

Purposes of Introductions

Effective Introductions

Purposes of Conclusions

Effective Conclusions



CHAPTER 9 Outlining and Revising Your Speech

Developing Your Preparation Outline

Revising Your Speech

Developing Your Delivery Outline and Speaking Notes



CHAPTER 10 Using Words Well: Speaker Language and Style

Differentiating Oral and Written Language Styles

Using Words Effectively

Adapting Your Language Style to Diverse Listeners

Crafting Memorable Word Structures

Using Memorable Word Structures Effectively



CHAPTER 11 Delivering Your Speech

The Power of Speech Delivery

Methods of Delivery

Characteristics of Effective Delivery

Audience Diversity and Delivery

Rehearsing Your Speech: Some Final Tips

Delivering Your Speech

Responding to Questions



CHAPTER 12Using Presentation Aids

The Value of Presentation Aids

Types of Presentation Aids

Guidelines for Developing Presentation Aids

Guidelines for Using Presentation Aids



CHAPTER 13 Speaking to Inform

Types of Informative Speeches

Strategies to Enhance Audience Understanding

Strategies to Maintain Audience Interest

Strategies to Enhance Audience Recall

Developing an Audience-Centered Informative Speech



CHAPTER 14 Understanding Principles of Persuasive Speaking

Persuasion Defined

How Persuasion Works

How to Motivate Listeners

How to Develop Your Persuasive Speech



CHAPTER 15 Using Persuasive Strategies

Enhancing Your Credibility

Using Logic and Evidence to Persuade

Using Emotion to Persuade

Strategies for Adapting Ideas to People and People to Ideas

Strategies for Organizing Persuasive Messages



Endnotes

Index

Verlagsort Harlow
Sprache englisch
Maße 220 x 275 mm
Gewicht 914 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Schulbuch / Wörterbuch
ISBN-10 1-292-02524-7 / 1292025247
ISBN-13 978-1-292-02524-7 / 9781292025247
Zustand Neuware
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