Business Writing for Dummies
John Wiley & Sons Inc (Verlag)
978-1-118-58364-7 (ISBN)
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How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communication stand out from the pile and get the job done? Whether you re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you ll find: * The basic principles of how to write well * How to avoid the common pitfalls that immediately turn a reader off * Crucial tips for self-editing and revision techniques to heighten your impact * Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets * The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.
Introduction 1 Part I: Winning with Writing 7 Chapter 1: Make Writing Your Not-So-Secret Weapon 9 Chapter 2: Planning Your Message: Your Secret Weapon 21 Chapter 3: Making Your Writing Work: The Basics 47 Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73 Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99 Part II: Putting Your Skills to Work for Everyday Business Writing 123 Chapter 6: Writing Emails That Get Results 125 Chapter 7: Creating High Impact Business Correspondence 149 Part III: Writing Business Documents, Promotional Material and Presentations 175 Chapter 8: Building the Biggies: Major Business Documents 177 Chapter 9: Promoting Yourself and Your Organization 201 Chapter 10: Writing for the Spoken Word 223 Part IV: Writing for the Digital Universe 247 Chapter 11: Evolving Your Writing for Online Media 249 Chapter 12: Writing for Websites and Blogs 269 Part V: Thinking Global, Writing Global 297 Chapter 13: Using English as the Global Language of Business 299 Chapter 14: Adapting Business English to Specific Countries 313 Part VI: The Part of Tens 335 Chapter 15: Ten Ways to Advance Your Career with Writing 337 Chapter 16: Ten Ways to Tweet Strategically 345 Index 353
| Erscheint lt. Verlag | 30.9.2013 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 140 x 215 mm |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-118-58364-7 / 1118583647 |
| ISBN-13 | 978-1-118-58364-7 / 9781118583647 |
| Zustand | Neuware |
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