Making Telecoms Work (eBook)

From Technical Innovation to Commercial Success

Geoff Varrall (Autor)

eBook Download: EPUB

2011 | 1. Auflage
416 Seiten
John Wiley & Sons (Verlag)
978-1-119-96772-9 (ISBN)

Infos

Bridging the industry divide between the technical expertise of
engineers and the aims of market and business planners, Making
Telecoms Work provides a basis for more effective
interdisciplinary analysis of technology, engineering, market and
business investment risk and opportunity. Since fixed and mobile
broadband has become a dominant deliverable, multiple areas of
transition and transformation have occurred; the book places these
changes in the context of the political, social and economic
dynamics of the global telecommunications industry.

Drawing on 25 years of participative experience in the mobile
phone and telecommunications industry, the author closely analyses
the materials, components and devices that have had a
transformative impact. By presenting detailed case studies of
materials innovation, such as those shown at success story Apple,
the book shows how the collaboration of technological imagination
with business knowledge will shape the industry's future.

* Makes a link between the technical aspects and the business
practice of the telecoms industry, highlighting the commercial and
economic significance of new developments

* Gives a historical analysis of past successes and failures in
order to identify future competitive advantage opportunities

* Supplies detailed case studies of supply chain disconnects and
the impact these have on industry risk and profitability

* Brings together technological detail with analysis of what is
and is not commercially important, from the implications of energy
and environmental networks to the technical details of wireless
network hardware.

Autor

Geoff Varrall joined RTT in 1985 as an executive director and shareholder to develop RTT's international business as a provider of technology and business services to the wireless industry. He co-developed RTT's original series of design and facilitation workshops including 'RF Technology', 'Data Over Radio', 'Introduction to Mobile Radio', and 'Private Mobile Radio Systems' and developed 'The Oxford Programme', a five day strategic technology and market programme presented annually with the Shosteck Group. Over the past twenty years, several thousand senior level delegates have attended these programmes. As a Director of Cambridge Wireless, Geoff is involved in a number of wireless heritage initiatives that aim to capture and record past technology and engineering experience and has helped with fundraising at the Science Museum for the new Making of Modern Communications Gallery opening in 2014.

Rezensionen

"In this excellent book, Geoff Varrall uses his 25 years
of experience within the mobile phone and telecommunications
industries to analyse the components, devices, and materials that
will have a significant impact on the marketplace."
(Radio-Electronics.com, 16 April 2012)

Produkt-Details

• Erscheint lt. Verlag: 19.12.2011
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Fotokunst
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Fotografieren / Filmen
• Themenwelt: Technik ► Elektrotechnik / Energietechnik
• Themenwelt: Technik ► Nachrichtentechnik
• Schlagworte: Communication technology • Electrical & Electronics Engineering • Elektrotechnik u. Elektronik • Kommunikationstechnik
• ISBN-10: 1-119-96772-4 / 1119967724
• ISBN-13: 978-1-119-96772-9 / 9781119967729