Small Business For Dummies (eBook)

Eric Tyson, Jim Schell (Autoren)

eBook Download: EPUB

2011 | 4. Auflage
432 Seiten
John Wiley & Sons (Verlag)
978-1-118-21381-0 (ISBN)

Infos

The leading resource for starting and running any smallbusiness

Want to start the small business of your dreams? Want to breathenew life into the one you already have? Small Business ForDummies provides authoritative guidance on every aspect ofstarting and growing your business, from financing and budgeting tomarketing, management and beyond.

This completely practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth. You'll get plenty of help in ramping up your managementskills, developing a marketing strategy, keeping your customersloyal, and much more. You'll also find out to use the latesttechnology to improve your business's performance at everylevel.
* How start-up and established small businesses can use the SmallBusiness Jobs Act to their advantage
* Enhanced and expanded coverage on using technology in yoursmall business
* Hiring employees using online resources including LinkedIn,Facebook, and other social media sites
* New coverage of the recent health care bill, health savingsaccounts, and their implications for small business
* Updated coverage of the best places to get small businessloans
* What it takes to achieve and maintain success in anever-changing economic landscape

You have the energy, drive, passion, and smarts to make yoursmall business a huge success. Small Business For Dummiesprovides the rest.

Autor

Eric Tyson has been featured on and quoted in hundreds ofmedia outlets, including Newsweek, The Wall StreetJournal, Los Angeles Times, Chicago Tribune, andForbes. Jim Schell is the resident entrepreneur for SmallBusiness School, a weekly television program for PBS andVoice of America.

Inhalt

Introduction 1

Part I: Becoming an Entrepreneur 9

Chapter 1: Is Small Business for You 11

Chapter 2: Laying Your Personal Financial Foundation 27

Chapter 3: Finding Your Niche 41

Chapter 4: First Things First: Crafting Your Business Plan57

Chapter 5: Making Financing, Ownership, and OrganizationalDecisions 77

Part II: Buying an Existing Business 105

Chapter 6: Exploring Buying a Business 107

Chapter 7: Finding the Right Business to Buy 117

Chapter 8: Evaluating a Business to Buy 131

Chapter 9: Negotiating Terms and Sealing the Deal 149

Part III: Running a Successful Small Business 161

Chapter 10: The Owner's Responsibilities in the Start-Upand Beyond 163

Chapter 11: Marketing: Products, Pricing, Distribution,Promotion, and Sales 191

Chapter 12: Tapping Technology 221

Chapter 13: Keeping Your Customers Loyal 233

Chapter 14: Managing Profitability and Cash 245

Chapter 15: Learning from the Experiences of Others 271

Part IV: Keeping Your Business in Business 283

Chapter 16: Finding and Keeping Superstar Employees 285

Chapter 17: Providing Employee Benefits 313

Chapter 18: Handling Regulatory and Legal Issues 333

Chapter 19: Mastering Small-Business Taxes 347

Chapter 20: Cultivating a Growing Business 361

Part V: The Part of Tens 381

Chapter 21: Ten Mistakes You Don't Want to Make 383

Chapter 22: Ten Tips for Small-Business Success 391

Index 399

Produkt-Details

• Erscheint lt. Verlag: 30.11.2011
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: Business & Management • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- u. mittelständische Unternehmen u. Existenzgründung • Small Business & Entrepreneurship • Wirtschaft u. Management
• ISBN-10: 1-118-21381-5 / 1118213815
• ISBN-13: 978-1-118-21381-0 / 9781118213810