Staging to Sell (eBook)

The Secret to Selling Homes in a Down Market

Barb Schwarz (Autor)

eBook Download: PDF

2009 | 1. Auflage
288 Seiten
John Wiley & Sons (Verlag)
978-0-470-48807-2 (ISBN)

Infos

Home staging strategies needed to succeed in a down market

Whether a buyer, seller, or real estate agent, the home selling
and purchasing process is fraught with potholes that can usually be
overcome. But in this weakened housing market, everyone involved in
the selling process must increase their efforts. In order to sell
homes at top dollar, houses must be "prepared for sales."
That's where Staging comes in. The real estate mantra is no
longer location, location, location. It is now Staging, Staging,
Staging! It's all about presentation. In Staging to
Sell, Barb Schwarz, The Creator of Home
Staging¯®, offers her winning tactics, secrets, and
strategies for selling a home at top dollar during these
challenging times. In addition to offering specific tips on how to
Stage a home, Schwarz, a sought-after speaker and Real Estate
broker who has Staged and sold over 5,000 homes, provides readers,
sellers, Realtors® and Stagers, with useful advice on
correctly pricing properties, marketing properties so that they
sell, addressing objections early on, having the seller handle the
Staging before the house is viewed, and much more. Written with
today's turbulent real estate market in mind, Staging to
Sell contains the information readers need to get their homes
Sold in the market quickly for top dollar.

Autor

BARB SCHWARZ is known as The Creator of Home Staging¯®, which has become increasingly important as the housing market has suffered declines over the past few years. She writes frequently on real estate and Staging and contributes articles to a variety of publications on real estate topics. Schwarz has appeared on numerous national television programs and is regularly a keynote speaker at the National Association of REALTORS¯®' National Conference. Barb has been featured on ABC's 20/20, NBC's Today show, CBS Evening News, PBS, Fox News, and numerous magazines and newspapers. She is also the author of the Wiley titles Home Staging: The Winning Way to Sell Your House for More Money and NBC's Building a Successful Home Staging Business.

Inhalt

Preface ix

Acknowledgments xvii

CHAPTER 1 Get Set, Go! 1

CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11

CHAPTER 3 Step 1: Meeting Together the First Time 25

CHAPTER 4 The Career Book: The Key to Your Credibility 39

CHAPTER 5 Prospecting and Uses of the Career Book 55

CHAPTER 6 Step 2: The Exclusive Detailed Report 71

CHAPTER 7 The Marketing Portfolio 83

CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105

CHAPTER 9 The Pricing-Your-Home Triangle 117

CHAPTER 10 Staging the Property: The Outside Story 131

CHAPTER 11 Staging the Property: The Inside Story 147

CHAPTER 12 Staging Completion 195

CHAPTER 13 Stage Your Life and Work, Too! 205

CHAPTER 14 Your Journey Toward Success 213

CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221

Appendix: Barb's Real Estate Words and Tools That Will 249

Work for You!

A Brief History of Staging and the Stage Trademark 261

Index 265

Produkt-Details

• Erscheint lt. Verlag: 12.5.2009
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Immobilien / Grunderwerb
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
• Schlagworte: Business & Management • Immobilienmarkt • Immobilien u. Grundbesitz • Property & Real Estate • Wirtschaft u. Management
• ISBN-10: 0-470-48807-7 / 0470488077
• ISBN-13: 978-0-470-48807-2 / 9780470488072