Career and Corporate Cool (eBook)
272 Seiten
Wiley (Verlag)
978-0-470-17427-2 (ISBN)
RACHEL C. WEINGARTEN is President of GTK Marketing Group, LLC, which creates and implements brand strategies, promotions, and high-profile events for the fashion and entertainment industries. She's transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on marketing and trends who is regularly quoted in The New York Times, CNN.com, The Washington Post and many others, as well as a business and lifestyle writer whose work has appeared in Fortune, Fortune Small Business, USA Weekend, Men's Health, Brandweek, and many other publications. She is also the author of Hello Gorgeous! Beauty Products in America '40s-'60s. Visit www.careerandcorporatecool.com for more information.
Introduction.
1. What is Career & Corporate Cool? (And where can I get
some?).
2. Who Are You? (Quizzes and questions to help you to define
your personal style).
3. Culture Club (How to understand your firm's unique corporate
culture and adapt to it without becoming just another cog).
4. Career-O-Rama--(How to dress, act and interact whether you're
at a Fortune 500 Company or a junior executive at an ad
agency).
5. Attitude Adjustment- (Quick fixes for common mistakes to help
you to fit in anywhere, and if all else fails fake it 'til you make
it).
6. Personality Plus (The right etiquette, social rules and tools
to help you up the corporate ladder).
7. Accessorize! (From your earrings to your laptop case, what
your add on say about you).
8. Extra-Curricular Activities (How to dress and act while on
the clock away from the office- at company).
9. Entrepreneurial Extras (Working from home doesn't mean sweats
and fuzzy slippers, how to clean up for any occasion).
10. Hello Gorgeous!(How having a perfectly polished face, subtly
gleaming hair and a non-offensive cloud of perfume can make you
more professional).
11. He Says/She Says-(Understand and navigate the differences
between male and female work styles).
12. Eat to Live (Healthy nutrition and on the go snacking tips
for maximum productivity).
13. The Best Guest Or Hostess with the Mostest (Be A Great Guest
Or Plan/Throw/Host A Perfect Event Without Losing Your Sanity).
14. On the Road (Protocol, packing tips and fashion advice for
business travel).
15. Emergency! Don't Hide If You Eek - Instead Learn To
Accentuate the Negative (Fast fixes in a hurry- how to gracefully
family emergencies, the flu, maternity leave and more).
16. Take Note (Present yourself perfectly in your memos, email,
IM and phone messages).
17. Let's Hear it for The Boy (Give your significant other an
instant-makeover and make him date worthy for work related events-
or better yet, just tell him to read this chapter).
18. Little Black Book (Some top secret resources you'll need to
succeed).
19. Corporate Cool Hall of Fame (Famous CEOs, Entrepreneurs and
Film Icons who have the style we covet).
20. The Twenty Three Rules Of Career And Corporate Cool (Twenty
three ways that good business meets great style).
Conclusion.
"a useful handbook for negotiating the 'do's and don'ts' of office culture." ( Accounting Technician, November 2007)
Erscheint lt. Verlag | 11.6.2008 |
---|---|
Sprache | englisch |
Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Lebenshilfe / Lebensführung | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Business & Management • Business Self-Help • Ratgeber Wirtschaft • Wirtschaft /Ratgeber • Wirtschaft u. Management |
ISBN-10 | 0-470-17427-7 / 0470174277 |
ISBN-13 | 978-0-470-17427-2 / 9780470174272 |
Haben Sie eine Frage zum Produkt? |
Größe: 5,3 MB
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