Champion of the Lark

Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961

Robert R. Ebert (Autor)

Buch | Softcover

196 Seiten

2013
McFarland & Co Inc (Verlag)
978-0-7864-7420-2 (ISBN)

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A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed.

This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.

Robert R. Ebert, Ph.D., is a professor emeritus of economics at Baldwin Wallace University in Berea, Ohio, and the secretary of the Society of Automotive Historians. He has authored or co-authored books and numerous articles on automotive history including on Studebaker and Packard. He lives in North Ridgeville, Ohio.

Table of Contents

Acknowledgments

Preface

Introduction

1 • From Boy Tinkerer to Automotive Engineer

2 • Erskines, Rocknes, Champions, Weasels and Merger

3 • Accepting and Facing the Challenge

4 • The Lark Miracle

5 • Evolution of the Lark

6 • Churchill—Beyond the Presidency

7 • Churchill Era Studebaker-Packard Products: An Assessment

8 • Harold E. Churchill in Retrospect and Perspective

Appendix A: Studebaker Sedan Styling Evolution, 1953–1966

Appendix B: Studebaker Sport Coupe Styling Evolution, 1953–1964

Appendix C: Studebaker-Packard Vehicle Speciﬁcations, 1953–1966

Chapter Notes

Bibliography

Index

Erscheint lt. Verlag	5.9.2013
Zusatzinfo	97 photos, appendices, notes, bibliography, index
Verlagsort	Jefferson, NC
Sprache	englisch
Maße	178 x 254 mm
Gewicht	358 g
Themenwelt	Sachbuch/Ratgeber ► Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe
ISBN-10	0-7864-7420-3 / 0786474203
ISBN-13	978-0-7864-7420-2 / 9780786474202
Zustand	Neuware