The Photographer's MBA

Everything You Need to Know for Your Photography Business

Sal Cincotta (Autor)

Buch | Softcover

192 Seiten

2012
Peachpit Press Publications (Verlag)
978-0-321-88892-1 (ISBN)

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If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
Understand branding’s elements and how to define your own brand so that you stand out from the crowd
Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
Tackle costs, pricing, and contracts (including copyright and model releases)

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

SAL CINCOTTA is an international award-winning photographer, author, and speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. You can find out more about Sal and his work at salcincotta.com.

TOC

Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche

Erscheint lt. Verlag	5.12.2012
Verlagsort	Berkeley
Sprache	englisch
Maße	192 x 230 mm
Gewicht	392 g
Themenwelt	Kunst / Musik / Theater ► Fotokunst
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Sachbuch/Ratgeber ► Freizeit / Hobby ► Fotografieren / Filmen
	Kinder- / Jugendbuch ► Sachbücher ► Kunst / Musik
ISBN-10	0-321-88892-8 / 0321888928
ISBN-13	978-0-321-88892-1 / 9780321888921
Zustand	Neuware