Words That Sell

Richard Bayan (Autor)

Buch | Softcover

136 Seiten

1987
Contemporary Books Inc (Verlag)
978-0-8092-4799-8 (ISBN)

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Words that Sell, Revised and Expanded Edition

Richard Bayan

2006

Buch | Softcover

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"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Erscheint lt. Verlag	16.5.1987
Verlagsort	Chicago, IL
Sprache	englisch
Maße	211 x 221 mm
Gewicht	295 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Schulbuch / Wörterbuch ► Lexikon / Chroniken
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-8092-4799-2 / 0809247992
ISBN-13	978-0-8092-4799-8 / 9780809247998
Zustand	Neuware