E-Business Management (eBook)

Integration of Web Technologies with Business Models

Michael J. Shaw (Herausgeber)

eBook Download: PDF

2006 | 1. Auflage
480 Seiten
Springer US (Verlag)
978-0-306-47548-1 (ISBN)

Infos

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.



By illustrating in detail the major e-business developments and research, E-Business Management focuses on addressing e-business management from the perspective of information systems research. In order to cover the subject matter in sufficient breadth and depth, the book is organized into the following five main sections: -e-Business Fundamentals,

-e-Business Best Practices,

-Marketing, Customer Relations, e-Services, and Personalization,

-Formation of New Intermediaries and e-Markets, and

-B2B and Supply-Chain Management: New Business Models and Valuation.



Written for: Graduate students, researchers, practitioners

Inhalt

Contents 5
Contributors 9
Preface 13
1 E- Business Management: A Primer 15
INTRODUCTION 15
2. THE WEB AS THE ENABLER FOR ENTERPRISE INTEGRATION 16
3. ORGANIZATION DESIGNS, INFORMATION SHARING, AND COORDINATION 17
4. MULTI- CHANNEL MANAGEMENT 19
5. E- BUSINESS FULFILLMENT: FROM SUPPLY CHAINS TO SUPPLY WEBS 21
6. BUSINESS-TO-BUSINESS E-COMMERCE 23
7. E- BUSINESS VALUATION 25
8. UBIQUITOUS COMMERCE 28
9. OPEN ENTERPRISES, INTEROPERABLE INFRASTRUCTURE, AND SHARABLE EPROCESSES 29
10. CONCLUSIONS 32
2 E-Business and Beyond 33
1. FROM E-COMMERCE TO E-BUSINESS 33
2. E-BUSINESS LITERACY AND EDUCATION 36
3. THE FUTURE: BEYOND E-BUSINESS 38
3 The Neo-Intermediation 41
BROKERAGE AT THE CROSSROADS 42
2. THE EMERGENCE OF NEO- INTERMEDIATION 45
3. FORCES OF CHANGE IN THE BROKERAGE INDUSTRY 46
4. NEO-INTERMEDIATION FRAMEWORK 49
5. THE UNBUNDLING OF THE VALUE PROPOSITION 49
6. NEO- INTERMEDIATION: STRATEGY, STRUCTURE, AND PROCESS 53
7. SUMMARY 62
4 Driving Forces for M-Commerce Success 65
1. INTRODUCTION 65
2. KEY DIFFERENCES BETWEEN M-COMMERCE AND E- COMMERCE 67
3. KEY FACTORS IN DESIGNING M-COMMERCE APPLICATIONS 72
3.2 Personal identity and built in payment mechanisms 73
4. SYNERGY OF THREE DRIVING FORCES 77
5. CONCLUSIONS 87
5 e-Business Management Models: Services Perspective from the Revere Group 91
INTRODUCTION 91
2. THE REVERE GROUP 92
3. KEY BUSINESS DRIVERS 93
4. TECHNOLOGY SOLUTION LIFECYCLE 99
5. CASE STUDIES 109
6 Focus on Consumers: P& G’s e-Commerce Strategy
1. INTRODUCTION 123
2. CPG INDUSTRY 124
3. P& G E- BUSINESS INITIATIVES
4. ANALYSIS OF P& G’S E- BUSINESS INITIATIVES
5. CONCLUSION 143
7 Global Non-Production Procurement at Motorola: Managing the Evolving Enterprise Infrastructure 147
1. INTRODUCTION 148
2. SHORTCOMINGS OF THE INITIAL NONPRODUCTION PROCUREMENT FUNCTION 148
3. VISION: A THREE-PRONGED, INTEGRATED APPROACH 150
4. DEVELOPMENT AND IMPLEMENTATION ISSUES 151
5. CURRENT STATUS AND LESSONS LEARNED 161
6. MOVING AHEAD: THE DEVELOPMENT AND ADOPTION OF MOBILE COMMERCE TECHNOLOGY 163
8 Supply-Chain Partnership between P& G and Wal- Mart
1. INTRODUCTION 169
2. BUSINESS BACKGROUND 171
3. CHANNEL COLLABORATION AND INFORMATION PARTNERSHIP 174
4. INFORMATION SHARING AND CONTINUOUS REPLENISHMENT 177
5. ADDITIONAL BENEFITS OF INFORMATION SHARING 179
6. CATEGORY MANAGEMENT 181
7. SUMMARY 184
9 From the User Interface to the Consumer Interface 187
1. INTRODUCTION 187
2. CONSUMER BEHAVIOUR 188
2.2 Consumer Background Characteristics 189
3. HCI IN THE CONTEXT OF THE WORLD WIDE WEB 196
4. THE CONSUMER INTERFACE IN ELECTRONIC COMMERCE 199
5. TOWARDS A CONSUMER INTERFACE 203
6. CONCLUSIONS 203
10 Information Foraging in Internet-Based Selling: A System Design Value Assessment Framework 209
1. INTRODUCTION 210
2. LITERATURE 212
3. FRAMEWORK CONSTRUCTION 216
4. FRAMEWORK APPLICATION 219
5. CONCLUSIONS AND MANAGERIAL RECOMMENDATIONS 237
11 Initiatives for Building e- Loyalty: A Proposed Framework and Research Issues 245
1. INTRODUCTION 245
2. E-LOYALTY 247
3. WEB TECHNOLOGY INVESTMENTS 248
4. A FRAMEWORK FOR E-LOYALTY 253
5. CONCLUSIONS 258
12 Web-based Recommendation Systems for Personalized e- Commerce Shopping 263
INTRODUCTION 263
2. RECOMMENDATION SYSTEMS FOR PERSONALIZATION 266
3. DEMOGRAPHICS-BASED RECOMMENDATION APPROACH 268
4. COLLABORATIVE FILTERING RECOMMENDATION APPROACH 271
5. ASSOCIATION- BASED RECOMMENDATION APPROACH 278
6. 281
7. CONCLUSIONS 286
13 A Survey on the Industry Sponsored e-Marketplaces 291
1. INTRODUCTION 291
2. OVERVIEW OF E-MARKETPLACES 292
Case #1: Covisint 298
CASES – EXAMPLES OF INDUSTRYSPONSORED E- MARKETPLACES 3. 298
4. CRITICAL SUCCESS FACTORS FOR IMPLEMENTING ISMS 304
THE ECONOMIC VALUE OF ISM 5. 309
6. IS-RELATED RESEARCH ISSUES 318
7. CONCLUSION 321
14 Trading Financial Derivatives on the Web - An Approach Towards Automating Negotiations on OTC Markets 325
1. INTRODUCTION 325
2. TRADING OF FINANCIAL DERIVATIVES 327
3. NSS AND DAI 329
4. AUCTIONS – AN OVERVIEW 330
5. MULTI-ATTRIBUTE AUCTIONS 332
6. A WEB-BASED TRADING SYSTEM 338
15 The Dynamics of the Electronic Market: An Evolutionary Game Approach 349
1. INTRODUCTION 349
2. TRUSTED THIRD PARTIES FOR THE ELECTRONIC MARKET 352
3. THE BASIC MODEL 354
4. ELECTRONIC MARKET TRANSACTIONS: TTP VS. NON- TTP 358
5. THE MARKET EVOLUTION AND CONCLUDING REMARKS 364
16 A Strategic Analysis of Exchange Based B2B Networks 369
1. VALUE PROPOSITION OF ELECTRONIC MARKETPLACES 371
2. A MODEL OF B2B RELATIONSHIPS 374
3. DISCUSSION AND CONCLUSION 380
17 Product Hardware Complexity and Its Impact on Inventory and Customer On- Time Delivery 387
1. INTRODUCTION 387
2. RELATED LITERATURE 389
3. MANAGING PRODUCT COMPLEXITY 391
4. INVENTORY OPTIMIZATION IN MULTI- STAGE SUPPLY NETWORKS 393
5. MODELING ASSUMPTIONS AND DATA COLLECTION 396
6. MANUFACTURING ENVIRONMENTS 398
7. EFFECT OF QUICK RESPONSE 401
8. EFFECT OF FEATURE ELIMINATION 403
9. EFFECT OF FEATURE SUBSTITUTION AND POSTPONEMENT 405
10. SUMMARY 408
18 Reengineering Using “Merge-in-Transit” for Electronic Commerce 413
INTRODUCTION 1. 413
2. VIRTUAL ORGANIZATION STRUCTURE IN MERGE- IN- TRANSIT 415
3. MERGE-IN-TRANSIT 417
4. PRE-MERGE-IN-TRANSIT PROCESSES 420
5. MERGE-IN-TRANSIT: THE REENGINEERED PROCESS 420
6. MERGE-IN-TRANSIT: ADVANTAGES AND DISADVANTAGES 422
7. MERGE-IN-TRANSIT SOFTWARE 424
8. MEASURING OF SUCCESS AND VISIBILITY 426
9. IMPACT ON OTHERS OF MERGE-IN-TRANSIT 427
10. SUMMARY 428
19 Modularized Interoperability in Supply-Chains: A Co- adoption study of RosettaNet's XML- based Interorganizational Systems 431
INTRODUCTION 432
2. TECHNOLOGY INNOVATION REVIEW 433
A CO- ADOPTION MODEL OF XML- BASED IOS 435
4. CO-ADOPTION OF ROSETTANET STANDARDS 440
5. COMPARISON OF CASE STUDY VERSUS THE THEORETICAL MODEL 443
6. MANAGERIAL IMPLICATIONS 446
7. CONCLUSIONS 448
20 A Study on the Value of B2B E- Commerce: The Case of Web- based Procurement 453
1. INTRODUCTION 453
2. B2B E- PROCUREMENT SYSTEM 455
3. A REVIEW OF RELATED RESEARCH 458
4. VALUE OF WEB- BASED PROCUREMENT 460
4.1 Impact on B2B tasks 461
4.2 Impact on performance measures 462
5. FACTORS THAT AFFECT THE VALUE OF WEBBASED PROCUREMENT 464
6. IMPLICATIONS OF THE ANALYSIS FOR THE DEVELOPMENT OF ADOPTION STRATEGIES 471
7. CONCLUSION 472
Keyword Index 476

Textauszug

Chapter 4
Driving Forces for M-Commerce Success (p. 51-52)

Jason J. Zhang, Yufei Yuan, and Norm Archer
Michael G. DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada

Abstract: Is m-commerce just an extension or a subset of e-commerce? Wi l l it turn out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based ecommerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-commerce applications. We emphasize that the success of m-commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand.

Key words: M-commerce, E-Commerce, Wireless Communication Networks

1. INTRODUCTION

What is mobile commerce? Is it just hype? Almost every company in telecommunications is trying to figure out what m-commerce really is, and how to exploit it. From the marketers’ vision, in the new world presented by m-commerce, consumers can use their cell phones and other wireless devices to purchase goods and services just as they would over the Internet using their personal computers (PCs).

Specifically, m-commerce is about content delivery (notification and reporting) and transactions (purchasing and data entry) on mobile devices (Leung and Antypas, 2001). Unfortunately, in reality, m-commerce is often a highly frustrating experience. Industry observers attribute this drawback to the immaturity of mobile technology, but they believe 3G (third generation wireless digital cellular telephone technology) networks could change the situation (Colin, 2001). While m commerce is still in its infancy, enhanced devices and networks are irrelevant unless m-commerce applications are compelling and user friendly. Most often m-commerce is understood as mobile e-commerce (Donegan, 2000, Schwartz, 2000, Liebmann, 2000). M-commerce is supposed to enable us to buy everything from anywhere over the Internet without the use of a PC.

Internet access and Web browsing is assumed to be the key to extending m-commerce to customers (Harter, 2000). In many ways, m-commerce is the continuation of e-commerce with the palm handheld, wireless laptops and a new generation of Web-enabled digital phones already on the market (Keen, 2001). Thus it was once believed that if you brought together mobile communications and the Internet, two of the biggest things in telecommunications, there would be an almighty explosion of growth.

However, it has not happened yet. In many ways, m-commerce and the wireless Internet have been the victims of over-excited speculation (Darling, 2001). Among 1,700 people surveyed in Spring 2000 by Jupiter Communications, the majority said that they would not use nor pay for the wireless Web (Lindsay, 2000). WAP (Wireless Application Protocol) services were disappointing, particularly in Northern Europe countries, where mobile communications are most advanced and consumers know well the limitations of the wireless Web (Monica, 2000). Consequently, the enthusiasm that originally greeted the concept of the mobile Internet has waned.

Produkt-Details

• Erscheint lt. Verlag: 11.4.2006
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Technik ► Bauwesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-306-47548-0 / 0306475480
• ISBN-13: 978-0-306-47548-1 / 9780306475481