Marketing Your Educational Leadership Skills

How to Land the Job You Want

John C. Daresh, Dr. Don Schulte (Autoren)

Buch | Softcover

118 Seiten

2011 | Second Edition
Rowman & Littlefield Education (Verlag)
978-1-61048-328-5 (ISBN)

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Every educator in pursuit of a leadership position in administration will value this book's clear strategy and advice about how to successfully compete for employment. Using the terminology and techniques of business, the author guides the reader step-by-step through the process of developing a personal marketing plan from gaining product knowledge by developing a personal platform, to getting to know the customer or community. Chapters on sharpening presentation skills enable job-seekers with the potential to provide visionary school leadership to engage in career planning, build effective resumes, practice interview techniques, and master tools that help build the confidence necessary to land the job and salary they want.

Chapter 1 1. Why This Book is Important Chapter 2 2. Know the Product Chapter 3 3. Piloting the Product: Balancing Heart and Mind Chapter 4 4. Know the Customer Chapter 5 5. Choosing the Target Chapter 6 6. Lining Up Your Ducks Chapter 7 7. Presentation Skills: Portfolios for Professional Development Chapter 8 8. Presentation Skills: Effective Résumés Chapter 9 9. Presentation Skills: Interviews Chapter 10 10. Product Refinement and Sustainability Chapter 11 11. Re-Cap and Reflection Chapter 12 Appendix A: Excerpts from Educational Platforms Chapter 13 Appendix B: Sample Interview Questions

Erscheint lt. Verlag	16.11.2011
Verlagsort	Lanham
Sprache	englisch
Maße	155 x 236 mm
Gewicht	209 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
Themenwelt	Sozialwissenschaften ► Pädagogik
ISBN-10	1-61048-328-6 / 1610483286
ISBN-13	978-1-61048-328-5 / 9781610483285
Zustand	Neuware