Marketing Long-Term and Senior Care Services

William Winston (Autor)

Buch | Hardcover

128 Seiten

1984
Routledge (Verlag)
978-0-86656-289-8 (ISBN)

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Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

William Winston

Contents
Preface

Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
Marketing Long Term and Senior Care Services
Marketing Services for Seniors
Increasing Competition Will Expand the Healthcare Marketer’s Role
The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
Challenges in Marketing Mental Health Senior Services
Skilled Nursing Facility Marketing: A Better Piece of Pie
Control of the Marketing Effort in Health Care Organizations
Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important

Erscheint lt. Verlag	1.1.1984
Verlagsort	New York
Sprache	englisch
Maße	148 x 210 mm
Gewicht	362 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
	Geisteswissenschaften ► Psychologie ► Entwicklungspsychologie
	Medizin / Pharmazie ► Gesundheitswesen
	Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-86656-289-3 / 0866562893
ISBN-13	978-0-86656-289-8 / 9780866562898
Zustand	Neuware