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Vietnam Tourism - Kaye Sung Chon, Arthur Asa Berger

Vietnam Tourism

Buch | Hardcover
150 Seiten
2005
Routledge (Verlag)
978-0-7890-2570-8 (ISBN)
CHF 299,95 inkl. MwSt
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Presents an ethnographic analysis of Vietnamese culture and an essential overview of what Vietnam offers tourists, looking at the exciting possibilities and the potential pitfalls of visiting this extraordinary country.
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo section brings vibrant images of this unique country to life.

Vietnam Tourism also presents an essential overview of what Vietnam has to offer tourists, looking at the exciting possibilitiesand the potential pitfallsof visiting this extraordinary country. Although Vietnam is a Third World country, it has excellent tourism companies and many wonderful sitesfrom Halong Bay and Hue to extraordinary temples and beautiful beaches. The book paints a vivid portrait of this country’s hidden gems and popular tourist destinations, exploring the problems and possibilities Vietnam faces in developing its tourism industry.

In Vietnam Tourism, you’ll find information that is essential for anyone who needs to be in the know about this increasingly popular tourist destination. This reader-friendly book will leave you better informed about:



the rapid construction of hotels in important tourist sites: there are now hotels of all kindsfrom super luxurious ones to middle-range, three-star hotels, down to very primitive hotelsin most of the country’s important tourist venues

daily life in Vietnam’s teeming cities, in its religious enclaves, and in its unique rural areas

the meaning and relevance (semiotics) of commonplace objects in Vietnam, including Pho (a traditional soup that is often eaten for breakfast and is found everywhere in the country), conical straw hats, spring rolls, pith helmets, dong (Vietnamese currency), water puppetry, etc.

important sites that tourists often visit, including the Ho Chi Minh museum, Ha Noi, the Cu Chi Tunnels, the unforgettable Cao Dai Cathedral at Tay Ninh, the Mekong Delta, and Ho Chi Minh City (Saigon)

images of Vietnam created by travel writerswhat the tourist guidebooks have to say, and how they relate to the reality of the author’s personal experience in Vietnam

After reading Vietnam Tourism, you (and your students) will have a wealth of knowledge to draw upon. This is an ideal book to read before visiting Vietnam yourselfor recommending/planning a trip for others. The fresh insights it presents will help make any trip to the region more rewarding for the traveler.

Arthur Asa Berger

Foreword (Ross K. Dowling)

Preface

Acknowledgments

Introduction

A Note on Ethnography

The Design of the Book

Why People Become Tourists: Uses and Gratifications

PART I: VIETNAM AS A TOURIST DESTINATIONAN ANALYTIC PERSPECTIVE

Chapter 1. The Pros and Cons of Vietnam Tourism

Statistics on Tourism in Vietnam, Thailand, and Cambodia

Visitors in Vietnam by Country in 2001

Some Problems of Vietnam’s Tourism Industry

Benefits of Vietnam As a Tourist Destination

Chapter 2. The Consumer Culture and Vietnam

Tourism and Consumer Cultures: The Grid-Group Typology

Consumer Cultures and Tourist Choices

Travel Preferences in Vietnam and Cultural Alignments

About Imaging, Interpreting, and Remembering Vietnam

PART II: VIRTUAL VIETNAMIMAGINING VIETNAM

Chapter 3. Vietnam: Image and Reality

Vietnam As an Imagined Place

Pico Iyer’s Picture of Saigon and Hanoi

Two Writers on the Vietnamese Passion for Food

The Vietnam War

Chapter 4. Touring Vietnam in Safety and Comfort

Logistics

TF Handspan Group Tour Itinerary

Annie, Thu, and Problems with Names

Adventure Wear and Magic Glasses: I Go High Tech

Teaching the Vietnamese About American Culture

Escaping with One’s Life While Touring Vietnam

A Rainbow the Day We Leave

On the Matter of Vietnam’s Appeal for Tourists

PART III: SEMIOTIC VIETNAMINTERPRETING THE COUNTRY

Chapter 5. Understanding Vietnam: Culture and Geography

Scholarly Approaches to Studying Foreign Cultures

The Ideas of Roland Barthes

Quoc Ngu: The Vietnamese Written Language

The Cao Dai Cathedral at Tay Ninh

Sapa and the Hill-Tribe Girls

The Mekong Delta

Hanoi

Ho Chi Minh City/Saigon

Chapter 6. Exploring Vietnam’s Culture: Food and Entertainment

Pho

Nuoc Mam (Fish Sauce)

Vietnamese Metal Coffee Pots

Spring Rolls

Non La (Conical Hats)

Ao Dai: The Traditional Vietnamese Costume for Women

Ho Chi Minh’s Body

General Giap: The Snow-Covered Volcano

Green Pith Helmets

Cu Chi Tunnels

CD Cafés

Dong and Dollars

Roi Nuoc (Water Puppets)

PART IV: REMEMBERING VIETNAMBACK IN THE UNITED STATES

Chapter 7. Reflections on Touring Vietnam

A Jumble of Memories

The Actual Vietnam versus the Virtual Vietnam

Street Cultures and House Cultures

An Age-Old Question

Chapter 8. Conclusion

The Tourist As Stranger in a Strange Land

A Final Word

Bibliography

Index

Reference Notes Included

Erscheint lt. Verlag 21.6.2005
Verlagsort New York
Sprache englisch
Maße 148 x 210 mm
Gewicht 408 g
Themenwelt Reiseführer Asien Vietnam
ISBN-10 0-7890-2570-1 / 0789025701
ISBN-13 978-0-7890-2570-8 / 9780789025708
Zustand Neuware
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