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Importance of Corporate Social Responsibility. Analysis of a scientific article on international hotel chains

(Autor)

Buch | Softcover
20 Seiten
2020 | 1. Auflage
GRIN Verlag
978-3-346-06648-0 (ISBN)
CHF 24,90 inkl. MwSt
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Seminar paper from the year 2013 in the subject Tourism - Hotel Management, grade: 1,0, Munich University of Applied Sciences (Tourism), course: Academic research, language: English, abstract: The article with the headline "International hotel chains and environmental protection: an analysis of Hilton's yes we care! Programme" has its main focus on the topic of corporate social responsibility (CSR) executed by international hotel chains. The article analyses and evaluates the Hilton's we care! programme that was rolled out in 70 Hilton Worldwide hotels. It outlines the close connection between CSR and term corporate environmentalism. A further connection is made between the linkage of CSR and Human Recourses Management (HRM). The relevance of the topic CSR and environmentalism is illustrated in the article.
Erscheinungsdatum
Sprache englisch
Maße 148 x 210 mm
Gewicht 45 g
Themenwelt Reisen Kartenzubehör / Sonstiges
Schlagworte Environment • Hilto • Hilton's we care! • Hilton'swecare! • International hotel chains • Internationalhotelchains
ISBN-10 3-346-06648-7 / 3346066487
ISBN-13 978-3-346-06648-0 / 9783346066480
Zustand Neuware
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