Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Seiten
2019
Business Science Reference
978-1-7998-1599-0 (ISBN)
Business Science Reference
978-1-7998-1599-0 (ISBN)
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Mafalda Patuleia has a PhD in Tourism from the Faculty of Economics of the University of Algarve. Graduated in Tourism at INP and obtained a Master's degree from ISCTE in Communication, Culture and Information Technologies. She is the Head of Tourism Department of the Lusófona Group and Dean of the Higher Institute of New Professions (INP), where she also teaches, among other subjects, Tourism Studies and Sociology of Leisure and Tourism. He is President of the Technical and Scientific Council of INP. He teaches at various national and foreign universities. He writes in several newspapers related to tourism.
| Erscheint lt. Verlag | 29.11.2019 |
|---|---|
| Reihe/Serie | Advances in Hospitality, Tourism, and the Services Industry |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Themenwelt | Reisen ► Reiseführer |
| Wirtschaft | |
| ISBN-10 | 1-7998-1599-4 / 1799815994 |
| ISBN-13 | 978-1-7998-1599-0 / 9781799815990 |
| Zustand | Neuware |
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