Global Directions

New Strategies for Hospitality and Tourism

Richard Teare, etc., Bonnie Farber Canziani, Graham Brown (Herausgeber)

Buch | Softcover

416 Seiten

1997
Cengage Learning EMEA (Verlag)
978-0-304-33932-7 (ISBN)

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An exploration of the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations, this text reviews the literature and looks at case studies drawn from Europe, the USA and Australia.

This text explores the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations by reviewing the literature and looking at case studies drawn from Europe, the USA and Australia. It addresses the issues facing service organizations as they seek to manage regional and global operations in turbulent markets and looks at areas such as information technology and interconnectivity, TQM, logistics, environmentalism, human resource management and relationship marketing. The book is divided into three parts, all of which include a separate introduction and overview by an editor.

Part 1 Strategic planning: A review of the process of environmental scanning in the context of strategy making, Jorge Costa, Richard Teare; The relationship between organizational structure and strategy, Gavin Eccles et al; A review of strategic planning and performance challenges for hospitality managers, Paul A. Phillips; Organizational culture and control in a strategic planning context - implications for the international hospitality industry, Jackie Brander, Peter Harris; Strategic competitive advantages through structure, quality and teamwork, Hadyn Ingram, Richard Teare. Part 2 Organizational development: Human resource management challenges for the hospitality and tourism industries, william Y Jiang; Environmentalism and hospitality industry, Barbara A. Almanza, Richard F. Ghiselli; Financing and investing in the gaming industry, Susan H. Ivanacevich, Jannet Vreeland; Service quality in the hospitality industry - the process and promise of guest satisfaction, K.S. Chon, Bonnie Farber Ganziani.

Erscheint lt. Verlag	23.10.1997
Zusatzinfo	illustrations
Verlagsort	London
Sprache	englisch
Maße	169 x 244 mm
Gewicht	710 g
Themenwelt	Reisen ► Hotel- / Restaurantführer ► Europa
	Reisen ► Hotel- / Restaurantführer ► Nord- / Mittelamerika
	Reisen ► Hotel- / Restaurantführer ► Australien / Neuseeland / Ozeanien
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-304-33932-6 / 0304339326
ISBN-13	978-0-304-33932-7 / 9780304339327
Zustand	Neuware