Consumer Behaviour in the Food Industry
A European Perspective
Seiten
1995
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-1931-8 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-1931-8 (ISBN)
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Aimed primarily at students in hospitality and tourism management courses in the UK and Europe, this textbook explores the factors which influence the purchase and consumption of food and leisure. It includes an evaluation of trends over the 20th century, supplemented with case studies.
Aimed primarily at students in hospitality and tourism management courses in the UK and Europe, this textbook explores the factors which influence the purchase and consumption of food and leisure. It examines what can be learned by dividing consumer groups according to demographic and psychological characteristics. In particular, the author demonstrates the cultural, social and psychological influences on consumer purchasing behaviour. The text includes an evaluation of trends in the consumption of food and leisure over the 20th century, supplemented with case studies. Political, legal and technological changes, in addition to changes in tastes, habits and the symbolic properties of foods, are investigated.
Aimed primarily at students in hospitality and tourism management courses in the UK and Europe, this textbook explores the factors which influence the purchase and consumption of food and leisure. It examines what can be learned by dividing consumer groups according to demographic and psychological characteristics. In particular, the author demonstrates the cultural, social and psychological influences on consumer purchasing behaviour. The text includes an evaluation of trends in the consumption of food and leisure over the 20th century, supplemented with case studies. Political, legal and technological changes, in addition to changes in tastes, habits and the symbolic properties of foods, are investigated.
Models of buyer behaviour and food choice. Part 1: political, economic and technical influences on food policy; the European Union; economic influences, technological influences. Part 2: cultural and social influences - culture; historical trends in consumption; religion, cults and scares; demography; social class; reference groups and opinion leadership; the family. Part 3: psychological influences - personality and motivation; lifestyle and psychographics; attitudes and behaviour. Part 4: marketing influences - retailing; persuasive communications; purchasing outcomes.
| Erscheint lt. Verlag | 31.5.1995 |
|---|---|
| Zusatzinfo | 40 illustrations |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 459 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer ► Europa |
| Wirtschaft | |
| ISBN-10 | 0-7506-1931-7 / 0750619317 |
| ISBN-13 | 978-0-7506-1931-8 / 9780750619318 |
| Zustand | Neuware |
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