Analysis of Thematic Hotels and Cooperation: Focus Field Bike Hotels

Nikolaos Tsitsoulis, Orkhan Orujov, Tatiana Medvedeva, Veselin Dimitrov (Autoren)

Buch | Softcover

168 Seiten

2013 | 13001 A. 1. Auflage
GRIN Verlag
978-3-656-50364-4 (ISBN)

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Research Paper (postgraduate) from the year 2013 in the subject Tourism - Miscellaneous, Lucerne University of Applied Sciences and Arts (School of Business), course: Applied Research Project, language: English, abstract: It is considered that hotels with a generic offer suffer from reduced demand. One possible solution to improve the performance is a thematic specialization that provides added value for specific niches and target groups.The focus of this paper is to analyse the bike tourism market of the greater Alpine region as well as other countries were bike tourism is consider to be developed, as USA, Canada, Australia and New Zealand.Previous research in field of bike tourism is relatively small, highly fragmented and out-dated. From the other side, research in the field of specialized bike hotels barely exists. In order to acquire more information two online survey were developed directed to the supply and demand side respectively. The analysis is conducted by comparing the supply side and the demand sideThe findings of this paper are critical for hotels interested in generating profit in bike tourism. Bike tourism presents itself a micro niche and can be assigned to further segmentation according to experiences, needs and values of bikers. The data obtained reveals that different biker groups have different values, needs and expectations towards bike hotels.

A few years of international experience in tourism and hospitality.This includes a Travel Agency in Kiev, Ukraine, and Luxurious Hotel Resorts in Greece.Current Master Degree student in Lucerne University of Applied Studies & Arts in Switzerland.Currently works as a sales and e-marketing executive in Acrotel Hotels & Resorts, a Greek Hotel Chain.For more information kindly check my LinkedIn Profile:http://www.linkedin.com/in/nikolaostsitsoulis

Erscheint lt. Verlag	6.10.2013
Sprache	englisch
Maße	148 x 210 mm
Gewicht	251 g
Themenwelt	Reisen ► Kartenzubehör / Sonstiges
Schlagworte	Alpine region • Alpineregion • bike association • bikeassociation • bike cooperation • bikecooperation • bike hotel • bikehotel • bike tourism • biketourism • Eco • Niche Marketing • NicheMarketing • Niche Tourism • NicheTourism • Niche Tourism Marketing • NicheTourismMarketing • Tourism
ISBN-10	3-656-50364-8 / 3656503648
ISBN-13	978-3-656-50364-4 / 9783656503644
Zustand	Neuware