The Handbook of European Intellectual Property Management
Developing, Managing and Protecting Your Company's Intellectual Property
Seiten
2009
|
2nd Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-5591-0 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-5591-0 (ISBN)
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This second edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction.
Produced in association with the European Patent Office,The Handbook of European Intellectual Property shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction.
Produced in association with the European Patent Office,The Handbook of European Intellectual Property shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation and technology. He is the author of The Innovation Handbook and The Growing Business Handbook, both published by Kogan Page. Jeremy Philpott works at the European Patent Academy of the EPO in Munich, where he organizes and coordinates training programmes on topics such as patent strategies and innovation management.
| Erscheint lt. Verlag | 3.7.2009 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 180 x 248 mm |
| Gewicht | 1318 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-5591-8 / 0749455918 |
| ISBN-13 | 978-0-7494-5591-0 / 9780749455910 |
| Zustand | Neuware |
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