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Managing Advertising and Marketing Legal Issues

Leading Lawyers on Preventing Claims, Handling Disputes, and Understanding Recent Trends and Developments

Aspatore Books Staff (Autor)

Buch | Softcover

260 Seiten

2008
West Publishing Co (Verlag)
978-0-314-20002-0 (ISBN)

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Managing Advertising & Marketing Legal Issues is an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client s business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship.

Erscheint lt. Verlag	30.9.2008
Reihe/Serie	Inside the Minds
Verlagsort	Eagan
Sprache	englisch
Themenwelt	Recht / Steuern ► EU / Internationales Recht
Themenwelt	Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Medienrecht
ISBN-10	0-314-20002-9 / 0314200029
ISBN-13	978-0-314-20002-0 / 9780314200020
Zustand	Neuware