Trademark Valuation
John Wiley & Sons Inc (Verlag)
978-0-471-14112-9 (ISBN)
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Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark. With the help of dozens of case studies, Smith places the subject of trademark management in a contemporary, real-world context. He examines the role of crucial factors such as trademark longevity and offers guidelines for analyzing current and future market trends. He explores the implications of the emerging world marketplace.
And he considers various worst-case scenarios, including infringement and piracy, bankruptcy, acts of consumer terrorism, and other potential crises that can have a disastrous effect on the value of a trademark. Trademark Valuation is required reading for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. It is also a valuable reference for advertising executives, business appraisers, and institutional investors. "They can be nostalgic reminders of times past, examples of outstanding graphic design, or the symbols of powerful institutions that influence our lives. As pleasant as it might be to contemplate their nostalgic or artistic aspects ...trademarks are business assets and must be viewed primarily in the context of commercial enterprise. Their task is to contribute to the profitability of the parent enterprise. Commerce is driven by return-on-investment principles, and trademarks are not exempted from that requirement. Even trademarks that are associated with nonprofit, governmental, or institutional organizations are used for a purpose and promoted with an objective in mind.
They must be judged by how well they meet those objectives." - Gordon V. Smith Written by an expert with thirty-five years of experience in the field, this is the first and only guide devoted exclusively to this vital area of intellectual property. Trademark Valuation includes: Methods to determine the real value of your trademark and exploit its full potential Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Complex legal and financial concepts, terms, principles, and practices translated into plain English Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries
GORDON V. SMITH is President of AUS Consultants, a consulting firm specializing in advising clients on the value of all types of intellectual property, as well as businesses and stocks. Over the past thirty-five years, he has valued property ranging from sewing machines to circus wagons. Mr. Smith has written extensively on a variety of valuation subjects and has lectured on valuation in North America, South America, Europe, and China. He is Chairman of the Advisory Board of Licensing Economics Review, and serves on the Advisory Committee on Intellectual Property, Franklin Pierce Law Center, Concord, New Hampshire. Mr. Smith is an Accredited Senior Appraiser of the American Society of Appraisers, an active member of the International Trademark Association, and a member of the Licensing Executives Society and the International Fiscal Association. Mr. Smith is the author of Corporate Valuation: A Business and Professional Guide, coauthor of Valuation of Intellectual Property and Intangible Assets and Intellectual Property: Licensing and Joint Venture Profit Strategies, and a contributing author to Transfer Pricing Handbook and The New Role of Intellectual Property in Commercial Transactions, all published by Wiley.
Valuation Basics. The Nature of a Trademark. Trademark Exploitation. Quantifying the Economic Benefit. Economic Life and Risks of Trademark Ownership and Exploitation. Trademark Valuation. Trademark Royalty Rates. Monetary Relief in Trademark Litigation. Special Trademark Valuation Situations. Global Valuation and Exploitation of Trademarks. Appendices. Bibliography. Index.
| Erscheint lt. Verlag | 3.1.1997 |
|---|---|
| Zusatzinfo | Ill. |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 167 x 243 mm |
| Gewicht | 616 g |
| Einbandart | gebunden |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-14112-7 / 0471141127 |
| ISBN-13 | 978-0-471-14112-9 / 9780471141129 |
| Zustand | Neuware |
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