Merchandising Intellectual Property

Captain John Adams, Guy Tritton, Julian Hickey (Autoren)

Buch | Hardcover

320 Seiten

2007 | 3rd Revised edition
Tottel Publishing (Verlag)
978-1-84592-238-2 (ISBN)

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Deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, this book includes precedents such as licensing agreements, cross-border licences and a representation agreement.

Previously known as "Character Merchandising", this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.

Erscheint lt. Verlag	1.5.2007
Verlagsort	Haywards Heath
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
ISBN-10	1-84592-238-7 / 1845922387
ISBN-13	978-1-84592-238-2 / 9781845922382
Zustand	Neuware