A Handbook of Intellectual Property Management
Kogan Page Ltd (Verlag)
978-0-7494-4535-5 (ISBN)
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This book is designed as a practical reference source for both creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year the Patent Office receives over 30,000 patent applications; 80,000 Trade Mark applications and 14,000 Design registrations. The potential for creating value from ideas, brands, designs and processes has never been greater. But, neither has the speed at which innovation and creativity can be replicated around the world. Organisations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting their IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organisation is based.
The Patent Office is the UK's principal authority on intellectual property with responsibility for granting patents, copyrights, design rights and trademarks. Adam Jolly is a business writer and editor and is currently working on projects with the DTI, the Institute of Directors and the Design Council.
Establishing your rights: The value of IP; What protection to expect; EU vs. US; Technical innovations; Service & process innovations; Brand identities; Trading on the web. Building the portfolio: Issues by sector: Manufacturing; Creative industries Consumer goods; Financial services; Software; Bio technology; Public sector; Patents; Trade marks; Copyright; Design rights; Confidentiality. Enforcing your rights: Action against counterfeiting; Action against piracy; Action against competitors; Litigation insurance; Dispute resolution.
| Erscheint lt. Verlag | 3.9.2006 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| ISBN-10 | 0-7494-4535-1 / 0749445351 |
| ISBN-13 | 978-0-7494-4535-5 / 9780749445355 |
| Zustand | Neuware |
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