Intellectual Property
John Wiley & Sons Inc (Verlag)
978-0-471-72892-4 (ISBN)
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This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.
Gordon V. Smith is President of AUS Consultants and has advised clients in valuation matters for nearly 35 years. His assignments have included appraisals of nearly every type of tangible and intangible assets as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and educational institutions, regulatory bodies, and the U.S. government. He has served as an expert witness on numerous occasions regarding valuations and valuation theory. Russell L. Parr, CFA, ASA is President of Intellectual Property Research Associates (www.ipresearch.com). He is an expert in determining the value of intellectual property. Mr. Parr's books about intellectual property value and management are published in Japanese, Korean, Italian and English. He is dedicated to the development of comprehensive methods for accurately defining the value of intellectual property.
Note to the Reader: Chapters or sections not in the main bound volume are indicated by (New) after the title. Preface. PART I: VALUATION. 12A Risk Adjusted Cash Flows (New). 12A.1 Required Rates of Return. 12A.2 Capital Asset Pricing Model. 12A.3 Build Up Method. 12A.4 Venture Capital Rates of Return. 12A.5 Probability of Success. 12A.6 Conclusion. 14A Rights of Privacy, Publicity, and Celebrity Persona (New). 14A.1 Introduction. 14A.2 Legal Underpinnings. 14A.3 Trademark Rights. 14A.4 Copyright. 14A.5 Legal Uncertainties and Solutions. 14A.6 A Photography Issue. 14A.7 Conclusion. Index.
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Maße | 152 x 224 mm |
| Gewicht | 140 g |
| Einbandart | Paperback |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-471-72892-6 / 0471728926 |
| ISBN-13 | 978-0-471-72892-4 / 9780471728924 |
| Zustand | Neuware |
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