Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy
Ark Group (Verlag)
978-1-78358-282-2 (ISBN)
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This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We’ll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We’ll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.
If you are to pilot your firm, practice, or department through the next phase of the legal industry’s development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth.
Douglas McPherson has worked with professional services firms for over 20 years, first as head of sales and marketing for Intellectual Property Publishing, then as the commercial director of Lloyds of London’s Marine Intelligence Unit. Doug is now a director of Size 10½ Boots, a business development agency that works solely with professional services firms. Size 10½ Boots works with law firms, patent and trade mark attorneys, chambers, and accountancy practices all over the UK. They deliver professional services in sales and marketing skills, strategic marketing advice, and tactical support, including training and personal coaching for professionals at all levels.
About the author
Executive summary
Chapter 1: An introduction to today
Chapter 2: First steps towards building a law firm 21st-century clients want to buy
Chapter 3: Defining your proposition
Chapter 4: How to use your client value proposition
Chapter 5: How to position your firm
Chapter 6: Examples of packaging and positioning in today’s legal market
Chapter 7: How to price your services
Epilogue: Is there actually a fifth `P’?
| Erscheinungsdatum | 21.08.2018 |
|---|---|
| Sprache | englisch |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Berufs-/Gebührenrecht | |
| ISBN-10 | 1-78358-282-0 / 1783582820 |
| ISBN-13 | 978-1-78358-282-2 / 9781783582822 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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