The Economist Guide to Intellectual Property
What it is, How to protect it, How to exploit it
Seiten
2015
Economist Books (Verlag)
978-1-84668-397-8 (ISBN)
Economist Books (Verlag)
978-1-84668-397-8 (ISBN)
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Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral.
Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs.
This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this important intangible asset.
Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs.
This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this important intangible asset.
Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1980. He is now the partner in charge of Kirkland and Ellis's intellectual property group in San Francisco, having previously held the same position in the firm's New York office. He is a former chair of the Technology Committee of the International Bar Association and is a regular speaker at conferences on intellectual property.
| Erscheint lt. Verlag | 4.6.2015 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 135 x 216 mm |
| Themenwelt | Recht / Steuern ► Allgemeines / Lexika |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-84668-397-1 / 1846683971 |
| ISBN-13 | 978-1-84668-397-8 / 9781846683978 |
| Zustand | Neuware |
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