Branding Law

A Guide to the Legal Issues in Brand Management

Ross David Petty (Autor)

Buch | Softcover

527 Seiten

2016
LEG Inc. (dba West Academic Publishing (Verlag)
978-1-63460-477-2 (ISBN)

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This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.

Erscheinungsdatum	07.08.2016
Reihe/Serie	Higher Education Coursebook
Verlagsort	MN
Sprache	englisch
Maße	152 x 229 mm
Gewicht	702 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
Themenwelt	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
ISBN-10	1-63460-477-6 / 1634604776
ISBN-13	978-1-63460-477-2 / 9781634604772
Zustand	Neuware