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Right of Publicity

Analysis, Valuation and the Law

Weston Anson (Autor)

Buch | Softcover

268 Seiten

2016
American Bar Association (Verlag)
978-1-63425-015-3 (ISBN)

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Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals. - Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases. - Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation. - Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.
With this invaluable book, anyone who works with right of publicity will:* Know and understand today's law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity * Be able to engage in more and better deals with fewer problems * Learn how to earn greater income from rights of publicity

Weston Anson is Chairman of CONSOR, an intellectual asset consulting firm in La Jolla, CA.

Table of Contents Preface Introduction Part I: Historic Foundation and Current Legal Status Chapter 1: Legal and Commercial Foundations for Rights of Publicity Chapter 2: Origins, Definitions, and Early Right of Publicity Cases Chapter 3: The Base for Right of Publicity Laws and Protection Chapter 4: Federal and State Claims, Defenses, and Exemptions: A Guide for Legal and Business Advisors Chapter 5: Which States Protect Rights of Publicity, and What Do They Protect? Chapter 6: International Protection Can Be Even More Problematic Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? Chapter 7: The Parallels between Traditional Brands and Celebrity Brands Chapter 8: Multiple Stakeholders Care about the Value of Celebrity Rights of Publicity and Their Brands Chapter 9: The Need to Establish Rightof Publicity Values Chapter 10: Does Celebrity Endorsement Work? Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets Chapter 12: Challenges in Rights of Publicity Valuation Chapter 13: Factors, Influences, and Pricing in Celebrity Deals Chapter 14: Four Factors (Plus One) Driving Celebrity Endorsements Chapter 15: Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal Final Thoughts Index

Erscheinungsdatum	11.08.2016
Verlagsort	Chicago, IL
Sprache	englisch
Maße	177 x 252 mm
Gewicht	508 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-63425-015-X / 163425015X
ISBN-13	978-1-63425-015-3 / 9781634250153
Zustand	Neuware