Brand Protection Matters

Belinda Isaac (Autor)

Buch | Hardcover

368 Seiten

2000
Sweet & Maxwell (Verlag)
978-0-421-56930-0 (ISBN)

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Presents a legal analysis of the brand concept and provides practical advice on how brands can be protected. Written by a specialist in the field, this book includes all aspects of law relating to brand protection - copyright, design, trade marks, patents, passing off and unfair competition.

Brands have become the single most important asset of many business organisations today. The need to protect them from unauthorised copying, imitation and unfair competition is vital. But what can be done?
Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, designs etc.) and provides practical advice on how different aspects of a brand can be protected.
Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising etc) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps.

The anatomy of a brand. The legal framework. Protecting product appearance. Protecting product packaging. Brand stretching and merchandising. Advertising and promotion. Comparative advertising. A proposal for change.

Erscheint lt. Verlag	13.7.2000
Verlagsort	London
Sprache	englisch
Themenwelt	Recht / Steuern ► Allgemeines / Lexika
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
ISBN-10	0-421-56930-1 / 0421569301
ISBN-13	978-0-421-56930-0 / 9780421569300
Zustand	Neuware