International Advertising Law
Globe Law and Business Ltd (Verlag)
978-1-909416-04-8 (ISBN)
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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.
International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Introduction 7
Paul Jordan
Bristows LLP
Argentina 11
Juan Carlos Ojám
Mitrani Caballero Ojám & Ruiz Moreno
Australia 27
Alison Eveleigh
Rebecca Mason
Stephen von Muenster
Sophie Mycock
Von Muenster Solicitors & Attorneys
Austria 49
Alexander Cizek
CIZEK | IP
Belgium 65
Laure Vandamme
Liesbeth Weynants
Charlotte Weyne
Hoyng Monegier
Brazil 83
Otávio Saraiva Padilha Velasco
Soerensen Garcia Advogados Associados
Canada 95
Jennifer McKenzie
Bereskin & Parr LLP
China 115
Li Hong
John Lee
Edward E Lehman
Kent Mitchell
Lex Smith
Lehman, Lee & Xu
Czech Republic 135
Tomáš Mateˇjovský
Jakub Tomšej
CMS
Denmark 149
Kenneth Kvistgaard-Aaholm
Thomas Mølbjerg Dueholm
Gorrissen Federspiel
France 165
Emmanuelle Jardin-Lillo
UGGC Avocats
Germany 183
Susan Kempe-Müller
Hengeler Mueller
Greece 201
George A Ballas
Nicholas I Gregoriades
Theodore J Konstantakopoulos
George Ch Moukas
Maria E Spanos
Ballas, Pelecanos & Associates LPC
Hong Kong 217
Charmaine Koo
Winnie Yue
Deacons
Hungary 235
Gusztáv Bacher
Miklós Boronkay
Gábor Faludi Jr
Anikó Keller
Dávid Kerpel
Szecskay Attorneys at Law
India 251
Swati Sharma
Anand and Anand
Ireland 265
Patricia McGovern
DFMG Solicitors
Italy 287
Daniela Ampollini
Trevisan & Cuonzo
Japan 303
Toshiya Furusho
Takamitsu Shigetomi
Oh-Ebashi LPC & Partners
Latvia 319
Zane Akermane
Sarmis Spilbergs
Edvijs Zandars
LAWIN
Mexico 335
Roberto Arochi
Marina Hurtado
Teresa Pérez Lizardi
Arochi, Marroquín & Lindner SC
Netherlands 351
Manon Rieger-Jansen
Roelien van Neck
Bird & Bird LLP
Norway 363
Ida Gjessing
GRETTE
Poland 375
Jacek Myszko
Ewa Skrzydło-Tefelska
Sołtysin´ski Kawecki & Szle˛zak
Portugal 391
Cláudia Tomás Pedro
Baptista, Monteverde & Associados
Russia 405
Yulia Yarnykh
Gowlings International Inc
Spain 419
Mónica Esteve Sanz
Gómez-Acebo & Pombo Abogados SLP
Sweden 439
Miriam Khelil
Susanna Norelid
Advokatfirman NorelidHolm
Switzerland 451
Barbara Abegg
Michael Noth
Troller Hitz Troller
United Kingdom 463
Paul Jordan
Andrew Butcher
Sacha Wilson
Bristows LLP
United States 479
Melissa Landau Steinman
Venable LLP
About the authors 495
| Erscheint lt. Verlag | 1.5.2014 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 160 x 240 mm |
| Gewicht | 1010 g |
| Themenwelt | Recht / Steuern ► Allgemeines / Lexika |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht | |
| Wirtschaft | |
| ISBN-10 | 1-909416-04-5 / 1909416045 |
| ISBN-13 | 978-1-909416-04-8 / 9781909416048 |
| Zustand | Neuware |
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