The Little Blues
Apress (Verlag)
978-1-59059-449-0 (ISBN)
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The Little Blues outlines how Intellectual Property (IP) is the central determinant of small business success by teaching how to translate intangible assets into tangible financial value, all while taking into account small company budgets, resources and know-how. The book illustrates small companies? superiority at creating significant IP, and then shows how to create a tangible result for the owners and stakeholders of that small company. It ties the technical invention to an exit path by offering survival techniques and awakening survival instincts, by changing the way you think of your business. This is the book every business owner should read before calling in the lawyer for negotiations on selling IP.
E. Andre Carter is the founder and President of IRIMI, Inc., a strategic consulting firm dedicated to helping small companies leverage their intellectual assets, human capital and organizational culture to chart, develop and implement strategic and business planning. He worked as a Marketing Manager for IBM for five years and participated IP-focused technology startups. Prior to that, Carter was Director of Channels at Puma Technology, responsible for spearheading the launch of the Intellisync brand and product line the first third-party product for handheld devices to gain mass distribution and which became the most successful handheld software on the market at the time. Raymond Millien received his B.S. from Columbia University in 1992 and his J.D. from the George Washington University Law School in 1997. He is presently an attorney for the national law firm Piper Rudnick LLP, where he focuses his practice on all aspects of intellectual property law. Throughout his legal career, Millien has counseled small technology startups and assisted them with their internal IP policies and procedures, as well as in the procurement of IP rights. Prior to attending law school, he was a software design engineer with General Electric and a graduate of their Edison Engineering Program."
Chapter 1 The Rise and Transformation of Intellectual Property Chapter 2 The Crucial Role of Small Business IP to the Overall U. S. Economy Chapter 3 Building a Culture of Intellectual Property Chapter 4 Integrating an IP Culture inot All Stages of the Innovation Process Chapter 5 Integrating IP Perspectives at Commercialization Time Chapter 6 15 Practical Steps Toward Building an IP Culture Chapter 7 Emerging Issues that Could Spell Danger Chapter 8 The Way AheadEndnotes
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Einbandart | gebunden |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Privatrecht / Bürgerliches Recht ► IT-Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-59059-449-5 / 1590594495 |
| ISBN-13 | 978-1-59059-449-0 / 9781590594490 |
| Zustand | Neuware |
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