Handbook of European Brand Rights Management
How to develop, manage and protect your trademarks, domains, designs and copyrights
Seiten
2011
Kogan Page Ltd (Verlag)
978-0-7494-6144-7 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-6144-7 (ISBN)
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From trademarks and patents, to logos and domain names, The Handbook of European Brand Rights Management offers readers the very latest commentary on the key factors to consider when developing and protecting brand rights for maximum profit.
In building a brand and capturing its full potential, commercial rights matter just as much as creative expression. Without the right intellectual property (IP) in place, even the most original and distinctive brand will soon vaporize and turn back into a commodity. Depending on the scope of your ambition, there are three routes for securing your position. Do you just want to open in one market? Do you want to give yourself a chance of rolling out across Europe as a whole? Do you want to keep the option open of selling in new economic powers such as China and India? Few will have the budget to opt for blanket coverage. It is more likely that you will focus on the rights that distinguish you from your competitors and on the benefits which customers most value. By choosing the right IP for the job, you can maximize your returns and keep down your costs.
In building a brand and capturing its full potential, commercial rights matter just as much as creative expression. Without the right intellectual property (IP) in place, even the most original and distinctive brand will soon vaporize and turn back into a commodity. Depending on the scope of your ambition, there are three routes for securing your position. Do you just want to open in one market? Do you want to give yourself a chance of rolling out across Europe as a whole? Do you want to keep the option open of selling in new economic powers such as China and India? Few will have the budget to opt for blanket coverage. It is more likely that you will focus on the rights that distinguish you from your competitors and on the benefits which customers most value. By choosing the right IP for the job, you can maximize your returns and keep down your costs.
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is the Consultant Editor on several Kogan Page titles, including The Innovation Handbook, The Handbook of European Intellectual Property Management and The Growing Business Handbook.
| Erscheint lt. Verlag | 3.8.2011 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 248 mm |
| Gewicht | 678 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| ISBN-10 | 0-7494-6144-6 / 0749461446 |
| ISBN-13 | 978-0-7494-6144-7 / 9780749461447 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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