Social Media (eBook)

Usage and Impact

Hana S. Noor Al-Deen, John Allen Hendricks (Autoren)

eBook Download: EPUB

2011
328 Seiten
Lexington Books (Verlag)
978-0-7391-6730-4 (ISBN)

Infos

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

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Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Autor

Hana S. Noor Al-Deen, PhD, is professor of communication at University of North Carolina Wilmington.John Allen Hendricks, PhD, is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.

Inhalt

1 List of Figures and Tables2 List of Appendices3 Foreword4 Preface5 AcknowledgmentsPart 6 I. Social Media and Social NetworkingChapter 7 1. FacebookChapter 8 2. Social Media and PersuasionChapter 9 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart 10 II. Social Media and EducationChapter 11 4. Social Media in EducationChapter 12 5. You Can't Go Back NowChapter 13 6. Tweeting 101Chapter 14 7. Cultivating a Community of LearnersPart 15 III. Social Media and Strategic CommunicationChapter 16 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 17 9. Beyond the Press ReleaseChapter 18 10. Marketing and Branding in Online Social Media EnvironmentsPart 19 IV. Social Media and PoliticsChapter 20 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 21 12. Social Media and Youth ActivismChapter 22 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart 23 V. Social Media and Legal/Ethical IssuesChapter 24 14. Legal Pitfalls of Social Media UsageChapter 25 15. The Realm of the ExpectedChapter 26 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication Technology27 Index28 About the Editors29 About the Contributors

Produkt-Details

• Erscheint lt. Verlag: 16.12.2011
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Grafik / Design
• Themenwelt: Informatik ► Software Entwicklung ► User Interfaces (HCI)
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Naturwissenschaften
• Themenwelt: Recht / Steuern ► Privatrecht / Bürgerliches Recht
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Schlagworte: Media and society
• ISBN-10: 0-7391-6730-8 / 0739167308
• ISBN-13: 978-0-7391-6730-4 / 9780739167304