Making Social Technologies Work

Leveraging the Power and Managing Perils of Social Technologies in Business

Ronan Gruenbaum (Autor)

Buch | Softcover

294 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-137-02481-7 (ISBN)

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Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book The Future of Learning: insights and innovations from executive development. Ronan blogs at www.TechnoWaffle.com and Tweets as @SealTree.

1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright

Reihe/Serie	Palgrave Pocket Consultants
Zusatzinfo	XVIII, 294 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Informatik ► Office Programme ► Outlook
	Naturwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-137-02481-X / 113702481X
ISBN-13	978-1-137-02481-7 / 9781137024817
Zustand	Neuware