The Art of Immersion

How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose (Autor)

Buch | Softcover

384 Seiten

2012
WW Norton & Co (Verlag)
978-0-393-34125-6 (ISBN)

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"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.

Erscheint lt. Verlag	13.3.2012
Verlagsort	New York
Sprache	englisch
Maße	140 x 211 mm
Gewicht	305 g
Themenwelt	Mathematik / Informatik ► Informatik
	Naturwissenschaften
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
ISBN-10	0-393-34125-9 / 0393341259
ISBN-13	978-0-393-34125-6 / 9780393341256
Zustand	Neuware