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Behavioral Economics in Healthcare - Ahmet Yıldırım

Behavioral Economics in Healthcare

Understanding, Predicting, and Influencing Stakeholder Choices and Decisions
Buch | Hardcover
160 Seiten
2024
Emerald Publishing Limited (Verlag)
978-1-83662-081-5 (ISBN)
CHF 129,95 inkl. MwSt
Examining the roots of decisional errors stemming from biases, shortcuts, and reliance on incentives, Yıldırım offers a deeper understanding of the influences on modern healthcare decisions and provides an avenue to guide the design of a more effective healthcare system which fosters improved mutual understanding among stakeholders.
As healthcare systems worldwide face unprecedented challenges, understanding behavioral economics becomes crucial for designing efficient, patient-centered solutions that can adapt to a rapidly developing world. Innovation and behavioral expert Ahmet Yıldırım brings together his unique background in this key work for contemporary society.


Behavioral Economics in Healthcare examines the roots of decisional errors stemming from biases, shortcuts, and reliance on incentives. Through comprehensive review analysis, Yıldırım offers a deeper understanding of the influences on modern healthcare decisions and provides an avenue to guide the design of a more effective healthcare system which fosters improved mutual understanding among stakeholders.


This pioneering work in human behavior is an essential resource for students, researchers and the healthcare industry. It sheds light on the behavioral dynamics which shape healthcare outcomes, addresses unresolved problems and tensions, offers insights into decision-making biases, as well as pathways to design a more effective healthcare system in the modern era.

Ahmet Yıldırım is a Lecturer in the Medical School at Istanbul Medeniyet University, Türkiye. His research interests focus on innovation management, behavioral economics, and psychological manipulations.

Chapter 1. A Brief Introduction to Economics and Behavioral Economics

Chapter 2. General Principles of Behavioral Economics in the Context of Healthcare

Chapter 3. Some Heuristics, Biases and Thinking Mistakes

Chapter 4. The Upside of Heuristics and Biases

Chapter 5. Overcoming Thinking Failures

Chapter 6. Nudges in Health

Chapter 7. Incentives in the Healthcare Industry

Chapter 8. Incentives in the Health Science

Erscheinungsdatum
Verlagsort Bingley
Sprache englisch
Maße 152 x 229 mm
Themenwelt Medizin / Pharmazie Gesundheitswesen
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-83662-081-0 / 1836620810
ISBN-13 978-1-83662-081-5 / 9781836620815
Zustand Neuware
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