Dead Wrong
John Wiley & Sons Inc (Verlag)
978-1-394-15060-1 (ISBN)
In Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.
Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You’ll also find:
An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
Actionable, practical strategies for countering misinformation in today’s information ecosystem
Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.
GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC. TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.
Foreword by Dr. Joseph Kvedar vii
Preface ix
Chapter 1 A Fatal Misconception 1
Chapter 2 Pandemic of Lies 19
Chapter 3 Our Tainted History 35
Chapter 4 New Traumas, Old Wounds 53
Chapter 5 A Shock to the Healthcare System 69
Chapter 6 Trust and Empathy 87
Chapter 7 Reverse- Engineering Dark Magic 107
Chapter 8 Healthcare’s Human Stories 125
Chapter 9 The Pursuit of Change 143
Chapter 10 Doing No Harm 165
Notes 177
Acknowledgments 199
About the Authors 205
Index 207
| Erscheinungsdatum | 05.10.2023 |
|---|---|
| Co-Autor | Tom Castles, Jack Murtha |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 231 mm |
| Gewicht | 408 g |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
| Medizin / Pharmazie ► Gesundheitswesen | |
| Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Versicherungsbetriebslehre | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-394-15060-1 / 1394150601 |
| ISBN-13 | 978-1-394-15060-1 / 9781394150601 |
| Zustand | Neuware |
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