Writing for Today’s Healthcare Audiences - Second Edition
Broadview Press Ltd (Verlag)
978-1-55481-512-8 (ISBN)
This reorganized and updated edition of Writing for Today’s Healthcare Audiences provides new digital supports for students and course instructors.
Designed primarily for students seeking careers in healthcare communication, this book also serves as a useful guide for nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups and to technical practitioners in a widening range of fields. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises.
The second edition has been reorganized and expanded; new examples throughout refer to the special challenges of healthcare writing in a pandemic. A new companion website for students and general readers provides larger-scale examples by audience, more details on the review and revision processes, and communications skills toolkits; a separate site provides support for instructors planning courses around the book.
Robert J. Bonk is Professor Emeritus of Professional Writing and Director of Professional Writing Programs at Widener University.
PART I: BASICS OF HEALTHCARE COMMUNICATION
Chapter 1: Preliminaries of Healthcare Writing
Chapter Objectives
Writers Now Thinking as Readers
Overview of the Writing Process
Inputs and Outputs of Healthcare Writing
Typical Documents for Healthcare Writers
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 2: Ethical and Legal Responsibilities
Chapter Objectives
Ethical Responsibilities of Healthcare Writers
Social Contract of Professionals
Ethics, Respect, and Sensitivity
Healthcare Writers as Advocates
Legal Responsibilities of Healthcare Writers
Governmental Regulations
Confidentiality and Informed Consent
Copyright and Fair Use
Evolving Responsibilities as Professionals
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 3: Preparation for Collaboration
Chapter Objectives
Collaborative Nature of Healthcare Writing
Organizational Techniques for Teamwork
Interpersonal Communication in Healthcare
Team Scheduling for Writing Projects
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
PART II: STRATEGIES FOR HEALTHCARE AUDIENCES
Chapter 4: Audiences of Healthcare Information
Chapter Objectives
Primary and Secondary Audiences
Categorization by Knowledge Level
Writing Techniques for Audience Groups
Layperson-Focused Example
Administrator-Focused Example
Practitioner-Focused Example
Researcher-Focused Example
Focus on Non-Researcher Audiences
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 5: Simple Strategies for Basic Situations
Chapter Objectives
Audience, Purpose, and Context
Input Conditions into Output Parameters
Simple Strategies for Simple Situations
Spatiality
Chronology
Specificity
Importance
Advanced Variations on Simple Strategies
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 6: Techniques with Complex Strategies
Chapter Objectives
Complex Strategies for Complex Situations
Problem, Method, Solution
Classification and Partition
Comparison and Contrast
Additional Structural Techniques
Nesting of Strategies
Signposting for Guidance
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 7: Generalist Background of Laypersons
Chapter Objectives
Strategies for Laypersons
Analysis of the Composite Layperson
Constraints of Health Literacy
Plain-Language Strategies for Laypersons
Document Examples for Laypersons
Educational Materials for Laypersons
Web-Based Information for Laypersons
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 8: Managerial Focus of Administrators
Chapter Objectives
Burgeoning Role of Healthcare Administrators
Establishing the Administrator Focus
Document Examples for Administrators
Proposal Requirements for Financial Grants
Processing Coverage and Reimbursement Claims
Summarizing Details for Executives
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 9: Scientific Duality of Practitioners
Chapter Objectives
Duality of the Practitioner Audience
Respecting Scientific Knowledge
Tailoring for Application
Techniques for Practitioner Audiences
Strategies that Balance Duality of Roles
Mechanics that Facilitate Practical Use
Document Examples for Practitioners
Diagnostic Overview of Angina Pectoris
Protocol Procedures for Clinical Trial
Training Materials for Public Health
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 10: Publication Materials for Researchers
Chapter Objectives
Publication Process for Researchers
Fine-Tuning the Research Question
Developing the Research Narrative
Selecting the Research Techniques
Common Structures for Publications
IMRAD Structure of Journal Articles
Reviews and Annotated Bibliographies
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
PART III: TECHNIQUES WITH HEALTHCARE WRITING
Chapter 11: Reliable Sources of Information
Chapter Objectives
Accessing and Assessing Healthcare Sources
Traditional Sources in Hard-Copy Format
Expansive Sources in Electronic Format
Effective Selection of Search Engines
Substantiation of Document Content
Direct and Indirect Formats for Citations
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 12: Writing Mechanics for Healthcare
Chapter Objectives
Power of Writing Mechanics
Building Blocks of Syntax
Phrases vs. Clauses
Independent vs. Dependent Clauses
Hierarchy of Sentence Structure
Conjunctions and Punctuation
Avoidable Problems with Syntax
Restrictive Sense of Relative Clauses
Misplaced and Meaningless Phrases
Active, Passive, and Nominalized Verbs
Pronouns, Expletives, and Other Foibles
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 13: Classical Rhetoric of Argumentation
Chapter Objectives
Classical Rhetoric for Persuasion
Induction and Deduction
Cause and Effect
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 14: Evidence as Visual Representations
Chapter Objectives
Evidence Built with Graphics
Tables for Data Compilation
Figures for Data Portrayals
Line Graphs
Column Graphs
Pie Charts
Other Visuals
Integration of Visuals into Text
Additional Notes on Visuals
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
Chapter 15: Predictions for Healthcare Writing
Chapter Objectives
Predicting Trends in Healthcare
Innovations in Health Technology
Personalized Therapy by Precision Medicine
Remote-Access Care through Digital Devices
Machine Learning for Deep-Data Application
Equitable Provision of Healthcare
Resilience of Healthcare Writers
Chapter Summary
Exercises
Private Practice
Teamwork Time
Media Matters
References
| Erscheinungsdatum | 01.12.2022 |
|---|---|
| Zusatzinfo | 8 Illustrations, black and white |
| Sprache | englisch |
| Maße | 165 x 229 mm |
| Gewicht | 421 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft |
| Medizin / Pharmazie ► Allgemeines / Lexika | |
| Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
| ISBN-10 | 1-55481-512-6 / 1554815126 |
| ISBN-13 | 978-1-55481-512-8 / 9781554815128 |
| Zustand | Neuware |
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