Communication and Health

Media, Marketing and Risk

Charlene Elliott, Josh Greenberg (Herausgeber)

Buch | Hardcover

344 Seiten

2021 | 1st ed. 2022
Palgrave Macmillan (Verlag)
978-981-16-4289-0 (ISBN)

Artikel merken

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Charlene Elliott is Professor in the Department of Communication, Media and Film at the University of Calgary, jointly appointed with the Faculty of Kinesiology. She holds a Canada Research Chair in Food Marketing, Policy & Children’s Health. Her current program of research focuses on food promotion and policy (particularly food marketing to children and youth), communication and health, and sensory communication and regulation. Josh Greenberg is Director of the School of Journalism and Communication and Professor of Communication and Media Studies at Carleton University. His expertise is in health risk communication, with a focus on media coverage of outbreaks and other infectious disease risks; public risk perceptions of vaccination; and the risk communication strategies and activities of public health officials and organizations.

Communication and Health: An Introduction.- Part I: Representing Health.- Beyond Representation: Media Frames and Communicating Health.- No Way to Live: Fat Bodies on Reality Television.- “Who Wants to Live Forever? You Want to Live Well”: The Appeal to Health in Coverage of Anti-Ageing Science and Medicine.- Feeling by Looking: Public Health Handwashing Posters as Emplaced Vital Media.- Part II: Marketing and Promoting Health.- “Great Taste! Fun for Kids!”: Marketing Vitamins for Children.- Imperial Tobacco Canada and Health Reassurance Cigarette Marketing during the 1970s.- Influencing Diet: Social Media, Micro-Celebrity, Food and Health.- Marketing Mental Health: Critical Reflections on Literacy, Branding and Anti-Stigma Campaigns.- Part III: Co-Producing Health.- Co-Authoring the ‘Person’ in Person-Centred Care: A Critical Narrative Analysis of Patient Stories on Healthcare Organization Websites.- The Branding of Movember and the Co-Production of Men’s Health.- TheSocial Construction of ‘Good Health’.- Part IV: Managing Health: Troubling Surveillance and Communicating Risk.- “You Don’t Own a FitBit, the FitBit Owns You”: A Taxonomy of Privacy Attitudes in the Context of Self-Quantification.- Cases and Traces, Platforms and Publics: Big Data and Health Surveillance.- Challenges in Vaccine Communication.- Critical Communication Studies and COVID-19: Mediation, Discourse, and Masks.

Erscheinungsdatum	29.12.2021
Zusatzinfo	4 Illustrations, color; 1 Illustrations, black and white; XXV, 344 p. 5 illus., 4 illus. in color.
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Studium ► 1. Studienabschnitt (Vorklinik) ► Med. Psychologie / Soziologie
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie
Schlagworte	Health and identity • Health and risk • Health Communication • health equity • Health Promotion
ISBN-10	981-16-4289-3 / 9811642893
ISBN-13	978-981-16-4289-0 / 9789811642890
Zustand	Neuware