The Business of Plastic Surgery

Navigating a Successful Career

Joshua Korman, Heather Furnas (Autoren)

Buch

512 Seiten

2019 | 2nd New edition
Thieme Medical Publishers Inc (Verlag)
978-1-62623-972-2 (ISBN)

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Cut through the fog and set your compass for success!

»The Business of Plastic Surgery: Navigating a Successful Career«, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.

In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future.

Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

An all-star list of contributors offers secrets in navigating stormy seas.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Part I Career Direction

1 Beginnings

2 The Job Search

3 Academic Career

4 Solo Practice

5 Group Practice

6 Transitions

Part II Marketing and Monitoring

7 How to Get the Media's Attention

8 The Wonderful World of Marketing

9 Optimizing Your Practice

10 Upping Your Game with Systems

11 Saving Money

Part III Internet University

12 Website Optimization

13 How to Make and Post Effective Videos

14 All about Reviews

15 Digital Marketing and Advertising

Part IV Enhancing Both Practice and Career

16 Building and Managing Your Own Surgical Suite

17 Publishing for the Profession and for the Public

18 Technology, Trends, and Traps

19 A Successful Medspa

20 Medical Inventions: From Idea to Funding

Part V Watching Your Back

21 Contracts

22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery

23 Building and Protecting Your Wealth: In Three Acts

24 Taking Control of Your Life

25 The Changing Face of Plastic Surgery

Erscheinungsdatum	01.10.2019
Zusatzinfo	57 Abbildungen
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Gewicht	918 g
Einbandart	kartoniert
Themenwelt	Medizinische Fachgebiete ► Chirurgie ► Ästhetische und Plastische Chirurgie
Themenwelt	Medizin / Pharmazie ► Medizinische Fachgebiete ► Medizinethik
Schlagworte	Ästhetische Chirurgie • Plastische Chirurgie
ISBN-10	1-62623-972-X / 162623972X
ISBN-13	978-1-62623-972-2 / 9781626239722
Zustand	Neuware