The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging
Seiten
2019
McGraw-Hill Education (Verlag)
978-1-260-45544-1 (ISBN)
McGraw-Hill Education (Verlag)
978-1-260-45544-1 (ISBN)
An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy
Airbnb best embody the entrepreneurial and disruptive spirit of today’s sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb’s leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time.
The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features:
•Airbnb strategies and practices that will drive customer engagement and loyalty •Expert advice on how to provide phenomenal customer service •Illuminating stories about Airbnb guest and host experiences•Unique leadership principles for activating all stakeholders--including those who share resources and services and more
Airbnb best embody the entrepreneurial and disruptive spirit of today’s sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb’s leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time.
The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features:
•Airbnb strategies and practices that will drive customer engagement and loyalty •Expert advice on how to provide phenomenal customer service •Illuminating stories about Airbnb guest and host experiences•Unique leadership principles for activating all stakeholders--including those who share resources and services and more
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.
Foreword by Greg Greeley
Acknowledgments
1 Airbnb’s Magical End-to-End Journey
PART I
belonging
2 Make It a People Business
3 Create Belonging
PART II
trust
4 Design for Trust and Safety
5 Practice Helpful Disclosure
PART III
hospitality
6 Be a Host
7 Think Magical and Memorable
PART IV
empowerment
8 Maximize Impact
9 Claim and Share Your Value
PART V
community
10 Serve Your Neighbor
11 Own Goodness
12 To Danville and Beyond
Notes
Index
| Erscheinungsdatum | 15.10.2019 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Gewicht | 558 g |
| Themenwelt | Medizin / Pharmazie ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-260-45544-0 / 1260455440 |
| ISBN-13 | 978-1-260-45544-1 / 9781260455441 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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