DATA PRES VISUL LITERACY MED & SCI
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-0982-1 (ISBN)
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All medics involved in research, teaching and publication need to present their data in a manner which is meaningful and accurate. Now that access to specialists has become rare, the responsibility for preparing material for presentations is falling to the individual, and this book is for all those who are new to the business of using computer technology in the design and production of scientific information. Anyone who buys a computer can, in effect, become a writer, designer, typographer, artist and desktop publisher overnight, but many then find that they lack the knowledge to produce professional results. In this practical guide to professional presentations, for healthcare professionals involved in writing papers or books and in presenting data in an understandable way, the authors begin with the basics of good design, indicating the common pitfalls into which many presenters fall.
FULL CONTENTS: Introduction: who is this book for? what is this book about? why is this book needed? design principles; Form and function; Apple Mac and Power PC; The workplace; Choosing your computer system and software: finding out what's available; The vital statistics of computers; Memory; Hardware; Peripherals; Mouse; Printers; General software for the scientist; Purchasing; Training; Working methods: basic procedure; Naming; Filing; Storage; Security; Principles of layout and typography: why is design important? what is good design? purpose, audience and mode of use; Legibility and readability; Page size; Binding methods; Margins; The anatomy of type; Justified versus flush-left setting; Line spacing; The grid; Using type and space to show the structure of text: spatial and typographic 'cueing'; Paragraphs; Listed points; Parallel text; Emphasis in text; Headings; Tables; Illustrations; The bibliography; Notes; The contents list; The index; Headers, footers and page numbers; Preliminary pages; The cover; Page make-up; Designing in colour: the dimensions of colour; Additive and subtractive colour mixing; Colour on the computer screen; Creating hard copy in colour; Specifying colours; Colour and legibility; Using colour on slides and OHPs; Using colour on paper; Colour for emphasis; Colour in diagrams, charts and graphs; Diagrams and general drawing tips: new ways of thinking; How computers draw images; Various images; Area measurement; The Scrapbook; Style sheet; Charts and graphs: anatomy of a good graph; Artwork for overhead projection: designing; Basic techniques; Artwork for posters: designing; Methods of manufacture; Designing for projection: planning; Designing; Preparing; Cine or video; Problems; Preparing manuscripts for camera-ready copy or disc: planning; Word-processing text as final output; Word-processing as a prelude to page make-up; Page make-up; Tables; Illustrations; Printing; Care of artwork; Working comfort, health and insurance: working comfort; General environment; Precautio
| Erscheint lt. Verlag | 31.10.1994 |
|---|---|
| Zusatzinfo | 60 illus |
| Verlagsort | London |
| Sprache | englisch |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| Medizin / Pharmazie | |
| ISBN-10 | 0-7506-0982-6 / 0750609826 |
| ISBN-13 | 978-0-7506-0982-1 / 9780750609821 |
| Zustand | Neuware |
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