Cosmetic Medicine and Aesthetic Surgery

Strategies for Success

Renato Saltz (Herausgeber)

Buch | Hardcover

550 Seiten

2009
Thieme Medical Publishers Inc (Verlag)
978-1-62623-629-5 (ISBN)

Infos

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information.


An Invaluable Resource


This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes.


Practical and Comprehensive


This book has something for everyone. Divided into four parts, it contains 2

Inhalt

Chapter 1 Cosmetic Medicine: The Writing on the Wall

Part I Choosing a Practice Model

Chapter 2 The Office Setting

Chapter 3 The Adjacent Medical Spa

Chapter 4 The Freestanding Medical Spa

Chapter 5 The Academic Setting

Chapter 6 The Multispecialty Aesthetic Center

Part II Business Considerations

Chapter 7 Questions to Address When Planning a Medical Spa

Chapter 8 Understanding the Basics and Formulating a Business Plan

Chapter 9 Developing a Financial Model

Chapter 10 The Bottom Line

Chapter 11 Staffing

Chapter 12 Spreading the Word

Chapter 13 Regulatory and Legal Issues

Part III Services

Chapter 14 The Complete Aesthetic Package

Chapter 15 Preoperative and Postoperative Skin Care

Chapter 16 Corrective Cosmetics and Camouflage Makeup

Chapter 17 Botulinum Toxin

Chapter 18 Fillers: A Dermatologic Perspective

Chapter 19 The Role of Soft Tissue Fillers in Cosmetic Medicine: A Plastic Surgical Perspective

Chapter 20 Structural Fat Grafting: A Versatile Tool for Your Aesthetic Surgery Practice

Chapter 21 Laser Therapy for Cutaneous Vascular Lesions and Sclerotherapy

Chapter 22 Laser Hair Removal

Chapter 23 Laser Resurfacing

Chapter 24 Chemical and Physical Peels: A Brief Overview

Part IV Products

Chapter 25 Cosmeceuticals

Chapter 26 Skin-Care Products

Chapter 27 Nutrition, Hormones, and Skin Health

Part V Ingredients for Success

Chapter 28 Secrets to Success

Produkt-Details

• Erscheinungsdatum: 16.09.2016
• Zusatzinfo: 400 Illustrations
• Verlagsort: New York
• Sprache: englisch
• Maße: 216 x 279 mm
• Gewicht: 1814 g
• Themenwelt: Medizinische Fachgebiete ► Chirurgie ► Ästhetische und Plastische Chirurgie
• Themenwelt: Medizin / Pharmazie ► Medizinische Fachgebiete ► Dermatologie
• Schlagworte: Cosmetic Plastic Surgery • cosmetic surgery • injectables
• ISBN-10: 1-62623-629-1 / 1626236291
• ISBN-13: 978-1-62623-629-5 / 9781626236295
• Zustand: Neuware