How to Cut it in the Media

A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

Buch | Softcover

128 Seiten

2013
CRC Press (Verlag)
978-1-84214-549-4 (ISBN)

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Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

Journalists’ motives
Press outlets and their audiences
Proactive and reactive PR
How to handle difficult interviews
The risks of "going public" on an issue

This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

Tingy Simoes is owner and MD of Marketing and PR agency Wavelength Marketing Communications and has extensive experience from the world of PR for medical professionals in both the UK and the USA.

Botox Babylon. Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR. Proactive PR. What Is Newsworthy? Knowing Your Audience. Tools of the Trade. Pitching to Journalists. Interview Techniques. Social Media. Conclusions.

Erscheint lt. Verlag	17.6.2013
Verlagsort	London
Sprache	englisch
Maße	127 x 190 mm
Gewicht	181 g
Themenwelt	Medizin / Pharmazie ► Allgemeines / Lexika
	Medizinische Fachgebiete ► Chirurgie ► Ästhetische und Plastische Chirurgie
	Medizin / Pharmazie ► Medizinische Fachgebiete ► Dermatologie
ISBN-10	1-84214-549-5 / 1842145495
ISBN-13	978-1-84214-549-4 / 9781842145494
Zustand	Neuware