Pink Ribbon Blues
Oxford University Press Inc (Verlag)
978-0-19-993399-0 (ISBN)
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk, run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink culture and compelling reactions to its messaging.
Gayle A. Sulik MA, PhD is an independent social science researcher, writer, and health advocate affiliated with the University at Albany (SUNY). She was a 2008 Fellow of the National Endowment for the Humanities for her research on breast cancer culture.
Prologue ; Chapter 1: What Is Pink Ribbon Culture? ; Chapter 2: The Development of Pink Ribbon Culture ; I. The Breast Cancer Movement ; a. Medical Consumerism ; b. Aesthetics and Normalization ; c. Investment in a Women's Health Epidemic ; d. Solidarity, Fundraising, and Publicity ; II. Unintended Consequences ; Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture ; I. The Masculine and Feminine Ethos of American Cancer Culture ; a. LIVESTRONG and the Masculine Ethos ; b. Gilda's Club and the Feminine Ethos ; II. Pink Femininity ; a. Pink Femininity in the PRC ; b. The She-ro ; Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer ; I. The Special Role of Women's Magazines ; II. The Breast Cancer Audience ; III. Branding and the Niche Market of the Socially Aware ; IV. Warriors in Pink ; V. The Breast Cancer Brand ; a. Fear and the Pink Menace ; b. Hope and Faith in Breast Cancer Awareness ; c. Goodness, Fundraising, and the Pink Lifestyle ; VI. Komen's New Logo ; Chapter 5: Consuming Medicine, Selling Survivorship ; I. The Breast Cancer Industry ; II. Disease Classification ; III. Medical Technology ; a. The Benefits of Mammography ; b. The Risks of Mammography ; c. Cost/Benefit Analysis ; d. Screening Programs and the Makers of the Machines ; IV. Big Pharma ; V. Industry Ties to Advocacy ; Chapter 6: Optimism, Selfishness, and Guilt ; I. Ruby's Story ; II. "Becoming" a Breast Cancer Survivor: Learning the Rules ; III. Feeling Rule 1: Optimism ; a. Incorporation of the She-ro ; b. Rejecting the She-ro ; IV. Feeling Rule 2: Selfishness ; a. She-roic Selfishnes (i.e., Rational Coping Strategy) ; b. Selfishness as Confessional ; V. Feeling Rule 3: Guilt ; a. The Inadequate She-ro ; b. Embodied Social Stigma ; c. Family Disruption ; Chapter 7: The Balancing Act ; I. Taking Care of Myself ; II. The Balancing Act ; a. Setting Boundaries ; b. Accepting Help ; c. Asking for Help ; III. Balancing the Sisterhood ; IV. Final Thoughts ; Chapter 8: Shades of Pink ; I. The Limiting Nature of Words ; II. Narrating One's Illness ; a. Realism and Transcendent Subversion ; b. The Picture Outside the Frame ; c. The Terrible Stories ; Chapter 9: Re-Thinking Pink Ribbon Culture ; I. "Not Just Ribbons" ; II. "Think Before You Pink"
| Zusatzinfo | 4 page colour plate insert |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 137 x 206 mm |
| Gewicht | 544 g |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
| Medizin / Pharmazie ► Gesundheitswesen | |
| Medizin / Pharmazie ► Medizinische Fachgebiete ► Onkologie | |
| ISBN-10 | 0-19-993399-5 / 0199933995 |
| ISBN-13 | 978-0-19-993399-0 / 9780199933990 |
| Zustand | Neuware |
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